The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Reviews.io was one of only five original Google Seller Ratings partners
“So if you wanted your rating to show up on your Google Ads, gold stars next to your ads, you had to work with one of the Google Seller Ratings partners, and we were one of those partners. Now, originally, there was only about five partners.”
D'Souza: Cold outreach remains underutilized because SMBs find setup too complex
“Cold outreach itself, though we think it's a very saturated space, it's still pretty new out there. A lot of businesses still don't use cold outreach because Using Google ads, using Facebook ads is pretty simple for SMB. Cold outreach still feels like rocket s…”
Chanty avoids paid advertising because unit economics do not work, says Okunyev
“No.
in my opinion, the math barely fits here for us.”
VC Competitors Drove Call Tracking CPCs From $8 to $120 Within a Year
“The impression share drops to 28%, and this is where we felt the pressure of funding. The competitors decided they want to buy market share, and they just jacked up the cost per click for things like call tracking. So before, it was eight dollars for the top s…”
Mehrguth: Google Ads offers search intent but lacks firmographic targeting
“The problem with Google ads is it has intent, but not firm graphics. And so what happens is it's very difficult to scale while controlling your life cycle stages down funnel.”
Lee: Bite Size SMS campaigns average a 6% reply rate
“So a good median percentage that you can gauge is six percent, which if you compare it to social media, it's a lot higher or any ads, Google ads, it's like more than 10 times higher.”
Wing disabled website chat in India and the Philippines to cut waste
“We were able to basically understand, ok, we need to exclude India. We need to exclude the Philippines, ah, from our chat. So actually now when you're in those locations, our chat wouldn't even show up anymore. And we knew, ok, for our Google Ads, we need to m…”
Support Ninja acquired its first BPO client using only Google Ads
“So Support Ninja started just as a website. I didn't do any investment other than I built a website and I put in some Google ads and we got our first customer, which ended up being this customer called Cleanify, which was this cleaning agent service nationwide…”
Nandi: Hiver spends around $1,600 per customer acquired via Google
“We spend close to around around, around 1600 to get a customer from Google.”
Closet Tools spends $3,000 monthly on Google Ads
“I actually don't do a lot of tracking, but I do about three K and Google ads. So it's all those same keywords that I rank for SEO wise. I'm still, I'm doubling down on those and running ads on those too.”
Fitbots skipped Google Ads for content-led lead generation due to budget constraints
“We actually didn't do Google ads at all. We didn't have the money at that point of time to spend on ads. So we just started building a lot of content led lead generation as an engine and in order to get leads.”