The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 60 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Abel: Legacy software analysts don't use the software they evaluate
“You know, I said it's like a restaurant critic that literally can't eat the food, right? The analyst can't use the software, and they just stand outside the restaurant asking other people, how is your meal? And I'd rather ask the people eating the meal, right?…”
RingCentral pays G2 $600 per lead, pricing out startups like Allo
“Like, RingCentral is paying 600 dollars a leads on G two. I cannot compete for that.”
Goyo: Google traffic is more qualified than G2
“No, we never try because I believe, like, the traffic of Google is more qualified than G two.”
Callens: 89% of top G2 SaaS companies receive negative analytics reviews
“So what we did is we looked at 250 of the top-performing G-two top-performing companies on G-two on the main categories. And we looked at how their end users perceived the analytical feature set. And we actually found out that 89% of all these companies dealt …”
Suski: Users Given Product Credits Leave Good Reviews or None
“If you ask them to write a GTO review, they won't do, like, one star, because they would feel bad about it, so they either leave a good review or no. No review at all.”
Abel: G2 Gross Revenue Retention Is Running Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention's probably running around 80%. Higher in enterprise, lower in SMB.”
Abel: Vendors with perfect 5.0-star ratings are not believable
“A vendor with all five point overviews, I would never believe it. It's bullshit. The world isn't that way. Even if you're perfect, which maybe you are, Nathan. Nathan Latka: Thank you very much. Godard Abel: But even if you are, some people will perceive you a…”
Indig: FAQ schema snippets increased G2's organic click-through rates
“At the very beginning, when Google wrote FAQ schema out there was a lot of controversy around this and some sites reported lower click rates. We, on the other hand, we're, we noticed the opposite and it's interesting because it seems that FAQ, or at least the …”
Strazzulla: Vendor-incentivized reviews ruin B2B software buying processes
“And the reality of how that happens is that the head of marketing and all these different vendors pays their customers to leave reviews when they have a positive interaction with their software, which they should do, right? It's like totally aligned with their…”
Ad position six can outperform position one in software directories
“We've actually seen in certain directories that being at position six is better than being at position one.”
Godard Abel replaced G2's entire executive team upon reaching 500 employees.
“I brought in a whole new leadership team the last year, new chief product officer, Sarah, new chief revenue officer, Mike, new CMO, Amanda, new chief people officer, and I'm looking for a CFO, so I've kind of found, wow, once we hit five, 600 people, it just,
…”
G2 reviews power AWS, Azure, and IBM Red Hat cloud marketplaces.
“But I think partnering also with Giants, we partner with AWS Marketplace. We partner with Microsoft Azure. We partner with IBM Red Hat. So three of the four largest cloud marketplaces in the world are now powered by G-II reviews.”
Abel predicts G2's buyer solutions will surpass vendor solutions within ten years
“My 10 year vision,
Is certainly that the buyer solution becomes even bigger because the TAM there is literally every company in the world.”
Abel: Freemium B2B Platforms Retain Churned Customers for Easy Winbacks
“And the good, one good thing about churning, though, like my last company is, if we churned a CPQ customer, they went to a competitor after this, we couldn't get them back for 10 years. Beauty of G-II, it's a marketing platform. They just go back to free. They…”
G2 CEO: Slack has never paid G2 despite ranking number one
“You can be number one on our quadrants, or we call them grids. You can be number one in our ratings, and also our sort is just based on reviews, so if you're number one, like Slack has never paid us, to my chagrin, but they've always been number one rated on G…”
Indig: G2 is the software marketplace with the most reviews
“G two is the marketplace with the most software reviews.”
Indig: Content pruning works surprisingly well for large-scale enterprise SEO
“If you work with you know, a site similar to G two or Shopify there's a lot you can do, for example, the content pruning space where you look at what content performs well, what doesn't perform well, and then either consolidate the content that doesn't perform…”
Abel: Slack has never paid G2 despite ranking number one
“Like Slack has never paid us, to my chagrin, but they've always been number one rated on GQ, and we don't change that.”
Abel: G2 Gross Revenue Retention Runs Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention is probably running around 80%.”
Abel: Perfect 5.0 product ratings are 'bullshit' and lack credibility
“And actually a vendor with all five point overviews, I would never believe it. It's bullshit. The world isn't that way.”
Abel: G2 will finish its fiscal year over $50M run rate
“You know, we'll finish at certainly over 50.”
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra.
[789] Nathan Latka: They're bringing you cheaper leads or higher volume or both?
[792] Bo Pokstefl: higher quality of leads.”
Phil Strazzulla claims his platform outranks G2 on shared target search queries
“I am actually beating them on lots of relevant queries, and they are targeting the same exact queries.”
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Callens: 61% of negative analytics reviews cite clunky usability
“Well, the main reason, 61% of all negative reviews indicated that it was too clunky to use.”
Yunus: vFairs ranked number one on G2 and Capterra for 12 quarters
“Whether it's on G two or Captera, we'll be ranked number one for almost 12 quarters in a row now.”
Nicolas Vandenberghe founded and failed a G2 competitor in 2007
“So, so I played around, and actually, in 2007, I started a company to do exactly what G two does, and I failed.”
Abel: Slack ranked number one on G2 without paying a penny
“Like Slack has been number one on G-II for many years. They've never paid us a penny, to my frustration.”
G2 bootstrapped its first 1,000 reviews by handing out $5 Starbucks cards.
“And I think our first, we launched it at Dreamforce, we just put out a booth, because we decided to start with Salesforce and partner apps, but, and then we were just handing out five dollar startups, Starbucks cards, like, hey, please write a review, and we d…”
Salesforce, SAP, and HubSpot spend over seven figures annually with G2
“You know, we do have large vendors also like Salesforce, SAP HubSpot as customers, and some of them frankly can spend, you know, over seven figures with us.”
Early 2020 was the only quarter G2 failed to grow revenue
“So that was actually the only quarter in our history where we didn't grow our revenue.”
G2's net dollar retention sits between 100% and 150%
“I will say yes to that, but we're not going to disclose it. And we're not yet at one 50.”
G2 serves over 3,500 total customers across vendor solutions and Track
“We have over 2500 software vendors that use you.
And I think on the track side, you know, we're well over a thousand.
So I think in total, you know, it's well over 3500.”
G2 plans to offer employee secondary liquidity on an annual basis
“Our vision there is, you know, to do that on a, let's say at least annual basis.”
Seven million software buyers visit G2.com every month
“Sellers love our buyer intent because, you know, now every month there's seven million software buyers coming to gtu.com and our buyer intent data can tell you what are they shopping for?”
G2 currently categorizes over 100,000 software applications across 2,000 categories
“Because we categorize over a 100,000 apps into 2000 categories.”
G2 pauses new acquisitions after buying Siftree and Advocately
“And I think right now that we've chewed off so much, to be honest, we acquired Siftree, we acquired Advocately that I'm not looking to do any new acquisitions right now because we just have, we have enough of our own work to do.”
G2's $157M Series D included secondary liquidity for longtime employees
“Most of it was primary. So, although I will say, I mean, now I think probably like most unicorns, I mean, a nice thing for our longtime employees and investors, you know, there are secondary opportunities.”
Abel projects G2 will maintain over 50% annual ARR growth
“And so I think what I can tell you looking forward, I think we are expecting to be, you know, 50% plus per annum AR revenue growth.”
G2 is partnering with Vendr to avoid direct software deal negotiations
“And that's actually where we've been talking to Ryan and vendor about partnering because they're great at negotiating deals with vendors, which is frankly something we don't want to do, but, you know, we do give a company their whole SaaS stack.”