why aren't all 9 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
BrandOverflow converted three test users into custom $1,500 per month contracts
“Three of those customers went up To the 1500 dollars per month plan, which we offered them in a custom basis.”
Assertion Not checkable as stated
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Assertion Not checkable as stated
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Assertion Not checkable as stated
Wimi sees a roughly 12-month CAC payback on paid marketing
“Yeah, it's about 12 month payback, yeah.”
Disclosure
Hubstaff failed to scale paid ads despite hiring five consultants
“We've tried everything. It seems like we've tried everything. I've tried about five different consultants. We've tried Facebook. We've tried AdWords and you know, it's not like things are terrible. It's just their channel. We have not been able to scale anythi…”
Disclosure
Lemlist targets competitor keywords on AdWords to acquire monthly subscribers
“So affiliates customer cold email and AdWords. We're going to try to steal like some competitors you know, like yeah.”
Assertion Not checkable as stated
Wille: Klipfolio spends roughly $120k monthly on digital advertising
“So we've upped it to about a 120,000 per month.”
Assertion Not checkable as stated
Mommens: Paid AdWords and ad platforms failed for LinkCheetah
“And I tried to spend some money on AdWords and other advertisement platform, but it didn't work, and so what works the best for us is is organic traffic and work on our own SEO.”
Disclosure
Stefan Fountain: PR.co spent $12K–$15K testing paid channels before stopping
“So I think we spent about maybe 12 K up to 15 K on different sources. Most of that was AdWords, some of it various different channels.”