The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
BrandOverflow converted three test users into custom $1,500 per month contracts
“Three of those customers went up To the 1500 dollars per month plan, which we offered them in a custom basis.”
Ahmed Qureshi Feb 13, 2021 ▶ 18:12 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
Assertion Not checkable as stated
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Grant Deken Oct 20, 2020 ▶ 16:27 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Phil Strazzulla Jun 9, 2020 ▶ 9:15 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Assertion Not checkable as stated
Wimi sees a roughly 12-month CAC payback on paid marketing
“Yeah, it's about 12 month payback, yeah.”
Lionel Roux Jan 12, 2020 ▶ 13:44 1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR
Disclosure
Hubstaff failed to scale paid ads despite hiring five consultants
“We've tried everything. It seems like we've tried everything. I've tried about five different consultants. We've tried Facebook. We've tried AdWords and you know, it's not like things are terrible. It's just their channel. We have not been able to scale anythi…”
Dave Nevogt Oct 28, 2018 ▶ 3:23 1191 How Bootstrapped Time Tracking CEO Drives 100% yoy Growth, $3.8m in ARR
Disclosure
Lemlist targets competitor keywords on AdWords to acquire monthly subscribers
“So affiliates customer cold email and AdWords. We're going to try to steal like some competitors you know, like yeah.”
Guillaume Moubeche Oct 8, 2018 ▶ 11:33 1171 New Founder Talks First 30 Days, $160k in Revenue, Next Steps
Assertion Not checkable as stated
Wille: Klipfolio spends roughly $120k monthly on digital advertising
“So we've upped it to about a 120,000 per month.”
Allan Wille Jul 4, 2017 ▶ 14:34 710: How This SaaS Company is Using $20 Million to Scale
Assertion Not checkable as stated
Mommens: Paid AdWords and ad platforms failed for LinkCheetah
“And I tried to spend some money on AdWords and other advertisement platform, but it didn't work, and so what works the best for us is is organic traffic and work on our own SEO.”
Francois Mommens Apr 4, 2019 ▶ 8:22 1349 Blogger Mentions Tool, Now $100k in ARR and CEO Doubling Down
Disclosure
Stefan Fountain: PR.co spent $12K–$15K testing paid channels before stopping
“So I think we spent about maybe 12 K up to 15 K on different sources. Most of that was AdWords, some of it various different channels.”
Stefan Fountain Jun 9, 2018 ▶ 13:00 1050 3+ Years to Hit $20k in MRR, Sell and Get Out!
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