StarZero All shows Try the podcast clipper →

Rob Fugetta

Founder & CEO, Vibe Advocates · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveauthor@robfuggetta ↗zuberance.com ↗

Rob Fuggetta founded Zuberance, an advocate marketing software platform designed to identify, mobilize, and track brand advocates. He also authored the book Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force and currently serves as Founder and CEO of Vibe Advocates.

12statements → 9claims → 1claims resolved → 3.92/5average certainty → 1.08/5average debate potential → ≈4.0/5argument clarity, estimated →

0 supported 1 partly supported 0 contradicted 1 not yet assessed 7 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Rob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Rob Fugetta on measured tape to publish a rate. This says nothing about how they speak.

Everything Rob Fugetta said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Zuberance never uses cash incentives for brand advocates
“Never cash, and we also do things with charitable contributions as well.”
Rob Fugetta Oct 14, 2018 ▶ 9:39 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Partly supported
Zuberance builds advocate marketing programs for Lyft, TiVo, and Intuit
“So we are an advocate marketing company and what we do for brands like Lyft and TiVo and Intuit and others is we help them build and what we call an advocate army.”
Rob Fugetta Oct 14, 2018 ▶ 1:54 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance's average customer pays $10,000 to $20,000 per month
“That would be more on the lower end, Nathan. I think average is more in the 10 to 20 K range.”
Rob Fugetta Oct 14, 2018 ▶ 2:56 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance has over 100 brands on monthly subscriptions
“Yeah, over a hundred, I would say.”
Rob Fugetta Oct 14, 2018 ▶ 6:46 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance has been profitable since 2015
“We've been profitable since 2015.”
Rob Fugetta Oct 14, 2018 ▶ 7:12 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance mobilized over 250,000 advocates for Intuit QuickBooks
“Just to give you an example for one brand alone, Intuit QuickBooks. We have marshaled an army of over 250,000 QuickBooks advocates, right?”
Rob Fugetta Oct 14, 2018 ▶ 11:23 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance maintains over 80% annual customer retention on ongoing programs
“Once they move out of the campaign basis and they go to an ongoing program the retention rate for those customers is over 80%. Annually, right.”
Rob Fugetta Oct 14, 2018 ▶ 13:54 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance is growing revenue 20% to 25% year over year
“No, it's more in the 20, 20%, 25% range, which is manageable”
Rob Fugetta Oct 14, 2018 ▶ 18:30 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not checkable as stated
Zuberance pitched lead investor Emergence Capital during the 2008 market crash
“Actually the day we were in pitching to the company that became our lead investor is the day that the stock market had its now infamous market meltdown.”
Rob Fugetta Oct 14, 2018 ▶ 3:42 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Disclosure
Zuberance has raised about $15 million in capital
“About fifteen million.”
Rob Fugetta Oct 14, 2018 ▶ 5:49 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Disclosure
Brand advocates belong to clients, not a shared Zuberance network
“These advocates belong to the brands, right? So they're not part of a Zuberance advocate network. They're part, a Neato robotics advocate is part of the Neato network”
Rob Fugetta Oct 14, 2018 ▶ 12:18 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Assertion Not publicly verifiable
Zuberance employs roughly 25 people across Silicon Valley and India
“So about 25 people we have a pretty sizable technology team offshore in India under a fantastic CTO that's based here in Silicon Valley.”
Rob Fugetta Oct 14, 2018 ▶ 17:32 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Appearances (1)

EpisodeDateSpeaking time
1177 Then Turn Your Customers into Advocates, North of $12m in ARR Oct 14, 2018 15m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more