The Ledger
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Zuberance never uses cash incentives for brand advocates
“Never cash, and we also do things with charitable contributions as well.”
Zuberance builds advocate marketing programs for Lyft, TiVo, and Intuit
“So we are an advocate marketing company and what we do for brands like Lyft and TiVo and Intuit and others is we help them build and what we call an advocate army.”
Zuberance's average customer pays $10,000 to $20,000 per month
“That would be more on the lower end, Nathan. I think average is more in the 10 to 20 K range.”
Zuberance mobilized over 250,000 advocates for Intuit QuickBooks
“Just to give you an example for one brand alone, Intuit QuickBooks. We have marshaled an army of over 250,000 QuickBooks advocates, right?”
Zuberance maintains over 80% annual customer retention on ongoing programs
“Once they move out of the campaign basis and they go to an ongoing program the retention rate for those customers is over 80%. Annually, right.”
Zuberance is growing revenue 20% to 25% year over year
“No, it's more in the 20, 20%, 25% range, which is manageable”
Zuberance pitched lead investor Emergence Capital during the 2008 market crash
“Actually the day we were in pitching to the company that became our lead investor is the day that the stock market had its now infamous market meltdown.”