Disclosure certainty 5/5 debate potential 2/5

Zuberance never uses cash incentives for brand advocates

Rob Fugetta · 1177 Then Turn Your Customers into Advocates, North of $12m in ARR · Oct 14, 2018 · at 9:39

Rob Fugetta, founder and CEO of advocate marketing platform Zuberance, explains to Nathan Latka how the platform incentivizes customers without cash.

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“Never cash, and we also do things with charitable contributions as well.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Rob Fugetta

Assertion Partly supported

Zuberance builds advocate marketing programs for Lyft, TiVo, and Intuit

“So we are an advocate marketing company and what we do for brands like Lyft and TiVo and Intuit and others is we help them build and what we call an advocate army.”

Rob Fugetta Oct 14, 2018 ▶ 1:54 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Assertion Not checkable as stated

Zuberance's average customer pays $10,000 to $20,000 per month

“That would be more on the lower end, Nathan. I think average is more in the 10 to 20 K range.”

Rob Fugetta Oct 14, 2018 ▶ 2:56 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Assertion Not checkable as stated

Zuberance has over 100 brands on monthly subscriptions

“Yeah, over a hundred, I would say.”

Rob Fugetta Oct 14, 2018 ▶ 6:46 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Assertion Not checkable as stated

Zuberance has been profitable since 2015

“We've been profitable since 2015.”

Rob Fugetta Oct 14, 2018 ▶ 7:12 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Assertion Not checkable as stated

Zuberance mobilized over 250,000 advocates for Intuit QuickBooks

“Just to give you an example for one brand alone, Intuit QuickBooks. We have marshaled an army of over 250,000 QuickBooks advocates, right?”

Rob Fugetta Oct 14, 2018 ▶ 11:23 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Assertion Not checkable as stated

Zuberance maintains over 80% annual customer retention on ongoing programs

“Once they move out of the campaign basis and they go to an ongoing program the retention rate for those customers is over 80%. Annually, right.”

Rob Fugetta Oct 14, 2018 ▶ 13:54 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

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