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Kim Kaupe

Founder and Owner, Bright Ideas Only · 1 appearance on the record.

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founderexecutivehostother@kimkaupe ↗LinkedIn ↗kimkaupe.com ↗

Kaupe co-founded the fan-engagement company ZinePak, which created custom merchandise packages for major artists and retailers and secured offers on Season 5 of Shark Tank. Today, she runs the creative agency Bright Ideas Only while teaching professional branding and entrepreneurship courses on LinkedIn Learning.

10statements → 6claims → 2claims resolved → 3.8/5average certainty → 1.3/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 1 partly supported 0 contradicted 1 not yet assessed 3 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 opinion · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kim argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Kaupe: ZinePak Created VIP Package Merchandise for Bieber and Mendes Tours
“So we have product that's out right now with two of my favorite artists two great guys, Justin Bieber and Shawn Mendes. So if you are out and seeing them on tour over the next couple months you can see pieces that we've done with them through their VIP. So if …”
Kim Kaupe Jun 13, 2016 ▶ 3:11 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kim Kaupe on measured tape to publish a rate. This says nothing about how they speak.

Everything Kim Kaupe said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Shark Tank investors delegate portfolio founder support to junior marketing staff
“Their time is very limited. So they might say, well, you know, I don't have any time for you, but these people on my marketing team will totally talk to you. And, you know, for us, it was kind of like, We kind of want to get in bed with the person, not necessa…”
Kim Kaupe Jun 13, 2016 ▶ 15:13 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Disclosure
ZinePak walked away from its Shark Tank deal during due diligence
“Well, we actually didn't go through with our deal. We did the deal on the show, and then in due diligence, we ended up not going through the deal, but we still remain very friendly with everybody, but for us, it was really the exposure on the show.”
Kim Kaupe Jun 13, 2016 ▶ 10:45 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not publicly verifiable
Katy Perry ordered over 200,000 merchandise units from ZinePak
“You know, we've done album launches, for example, with Katy Perry and she's ordering north of 200,000 units of something.”
Kim Kaupe Jun 13, 2016 ▶ 4:54 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Disclosure
ZinePak targets 20% to 35% margins but discounts for major stars
“We always try to shoot for anywhere from, you know, a 20, 25, 30%, 35% profit margin, but I have to be honest, I have girl crushes just like everybody else, and there have been some artists where if we can't get the numbers to work, I'm just like, fine, you kn…”
Kim Kaupe Jun 13, 2016 ▶ 5:53 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not checkable as stated
Kaupe: ZinePak generated $600k in cash revenue in 2011
“Our total revenue on a cash basis was 600,000 dollars.”
Kim Kaupe Jun 13, 2016 ▶ 7:11 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not checkable as stated
Kaupe: ZinePak generated $2.8 million in revenue in 2015
“2015, we did 2.8, I believe.”
Kim Kaupe Jun 13, 2016 ▶ 9:03 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not checkable as stated
Kaupe: ZinePak signed Red Sox and Mets as clients from Shark Tank
“Since the episode aired in April, now we're coming up to, you know, a full year since it aired, we're working with the Boston Red Sox, we're working with the New York Mets, and all of those are clients that came from Shark Tank.”
Kim Kaupe Jun 13, 2016 ▶ 10:17 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Partly supported
ZinePak negotiated an on-air Shark Tank deal of $725k for 17.5%
“Our ask on the show was 725,000 dollars for 17 and a half percent is what the deal ended up being, going through for and I think we originally went in asking for 725,000 for 15% if I remember correctly.”
Kim Kaupe Jun 13, 2016 ▶ 11:41 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Disclosure
Kaupe: ZinePak has taken zero outside investment and owns 100% equity
“No, no, no, we haven't taken investment up until this point, so. We're still owning all the equity ourselves.”
Kim Kaupe Jun 13, 2016 ▶ 14:07 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Supported
Kaupe: ZinePak Created VIP Package Merchandise for Bieber and Mendes Tours
“So we have product that's out right now with two of my favorite artists two great guys, Justin Bieber and Shawn Mendes. So if you are out and seeing them on tour over the next couple months you can see pieces that we've done with them through their VIP. So if …”
Kim Kaupe Jun 13, 2016 ▶ 3:11 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe

Appearances (1)

EpisodeDateSpeaking time
The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe Jun 13, 2016 11m
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