Assertion Supported AI assessment confidence: 90% certainty 4/5 debate potential 1/5

Kaupe: ZinePak Created VIP Package Merchandise for Bieber and Mendes Tours

Kim Kaupe · The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe · Jun 13, 2016 · at 3:11

Kim Kaupe, co-founder of entertainment merchandise agency ZinePak, discusses client work and merchandise packaging with host Nathan Latka.

0:00 / 0:29exact quote · 29.6s
720p mp4 · rendered on demand · StarZero watermark
“So we have product that's out right now with two of my favorite artists two great guys, Justin Bieber and Shawn Mendes. So if you are out and seeing them on tour over the next couple months you can see pieces that we've done with them through their VIP. So if you know, upgrade and buy those extra expensive tickets that lets you meet the artist or sit in the front row some of that Exclusive merchandise that you get as a part of that package we created.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Kim Kaupe

Opinion
Shark Tank investors delegate portfolio founder support to junior marketing staff
“Their time is very limited. So they might say, well, you know, I don't have any time for you, but these people on my marketing team will totally talk to you. And, you know, for us, it was kind of like, We kind of want to get in bed with the person, not necessa…”
Kim Kaupe Jun 13, 2016 ▶ 15:13 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Disclosure
ZinePak walked away from its Shark Tank deal during due diligence
“Well, we actually didn't go through with our deal. We did the deal on the show, and then in due diligence, we ended up not going through the deal, but we still remain very friendly with everybody, but for us, it was really the exposure on the show.”
Kim Kaupe Jun 13, 2016 ▶ 10:45 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not publicly verifiable
Katy Perry ordered over 200,000 merchandise units from ZinePak
“You know, we've done album launches, for example, with Katy Perry and she's ordering north of 200,000 units of something.”
Kim Kaupe Jun 13, 2016 ▶ 4:54 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Disclosure
ZinePak targets 20% to 35% margins but discounts for major stars
“We always try to shoot for anywhere from, you know, a 20, 25, 30%, 35% profit margin, but I have to be honest, I have girl crushes just like everybody else, and there have been some artists where if we can't get the numbers to work, I'm just like, fine, you kn…”
Kim Kaupe Jun 13, 2016 ▶ 5:53 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not checkable as stated
Kaupe: ZinePak generated $600k in cash revenue in 2011
“Our total revenue on a cash basis was 600,000 dollars.”
Kim Kaupe Jun 13, 2016 ▶ 7:11 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
Assertion Not checkable as stated
Kaupe: ZinePak generated $2.8 million in revenue in 2015
“2015, we did 2.8, I believe.”
Kim Kaupe Jun 13, 2016 ▶ 9:03 The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe
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