ZinePak targets 20% to 35% margins but discounts for major stars
Kim Kaupe · The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe · Jun 13, 2016 · at 5:53
Kim Kaupe, co-founder of ZinePak, discusses the company's gross margin targets and unit economics with host Nathan Latka.
0:00 / 0:19exact quote · 19.9s
720p mp4 · rendered on demand · StarZero watermark
“We always try to shoot for anywhere from, you know, a 20, 25, 30%, 35% profit margin, but I have to be honest, I have girl crushes just like everybody else, and there have been some artists where if we can't get the numbers to work, I'm just like, fine, you know, we'll do it for you too. It's Taylor Swift, and I'm so excited.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kim Kaupe
Shark Tank investors delegate portfolio founder support to junior marketing staff
“Their time is very limited. So they might say, well, you know, I don't have any time for you, but these people on my marketing team will totally talk to you. And, you know, for us, it was kind of like, We kind of want to get in bed with the person, not necessa…”
ZinePak walked away from its Shark Tank deal during due diligence
“Well, we actually didn't go through with our deal. We did the deal on the show, and then in due diligence, we ended up not going through the deal, but we still remain very friendly with everybody, but for us, it was really the exposure on the show.”
Katy Perry ordered over 200,000 merchandise units from ZinePak
“You know, we've done album launches, for example, with Katy Perry and she's ordering north of 200,000 units of something.”