Shark Tank investors delegate portfolio founder support to junior marketing staff
Kim Kaupe · The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe · Jun 13, 2016 · at 15:13
Kim Kaupe explains backstage dynamics and why ZinePak opted not to close their deal with Shark Tank investors.
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“Their time is very limited. So they might say, well, you know, I don't have any time for you, but these people on my marketing team will totally talk to you. And, you know, for us, it was kind of like, We kind of want to get in bed with the person, not necessarily get in bed with the person's Right hand person who works for their marketing team, not in the same city”
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