Kim Kaupe, co-founder of ZinePak, reveals what happened after accepting an on-air investment offer on ABC's Shark Tank.
Opinion
Shark Tank investors delegate portfolio founder support to junior marketing staff
“Their time is very limited. So they might say, well, you know, I don't have any time for you, but these people on my marketing team will totally talk to you. And, you know, for us, it was kind of like, We kind of want to get in bed with the person, not necessa…”
Assertion Not publicly verifiable
Katy Perry ordered over 200,000 merchandise units from ZinePak
“You know, we've done album launches, for example, with Katy Perry and she's ordering north of 200,000 units of something.”
Disclosure
ZinePak targets 20% to 35% margins but discounts for major stars
“We always try to shoot for anywhere from, you know, a 20, 25, 30%, 35% profit margin, but I have to be honest, I have girl crushes just like everybody else, and there have been some artists where if we can't get the numbers to work, I'm just like, fine, you kn…”
Assertion Not checkable as stated
Kaupe: ZinePak generated $600k in cash revenue in 2011
“Our total revenue on a cash basis was 600,000 dollars.”
Assertion Not checkable as stated
Kaupe: ZinePak generated $2.8 million in revenue in 2015
“2015, we did 2.8, I believe.”
Assertion Not checkable as stated
Kaupe: ZinePak signed Red Sox and Mets as clients from Shark Tank
“Since the episode aired in April, now we're coming up to, you know, a full year since it aired, we're working with the Boston Red Sox, we're working with the New York Mets, and all of those are clients that came from Shark Tank.”