Kim Kaupe, co-founder of ZinePak, explains how appearing on Shark Tank generated high-value B2B enterprise leads for the company.
Opinion
Shark Tank investors delegate portfolio founder support to junior marketing staff
“Their time is very limited. So they might say, well, you know, I don't have any time for you, but these people on my marketing team will totally talk to you. And, you know, for us, it was kind of like, We kind of want to get in bed with the person, not necessa…”
Disclosure
ZinePak walked away from its Shark Tank deal during due diligence
“Well, we actually didn't go through with our deal. We did the deal on the show, and then in due diligence, we ended up not going through the deal, but we still remain very friendly with everybody, but for us, it was really the exposure on the show.”
Assertion Not publicly verifiable
Katy Perry ordered over 200,000 merchandise units from ZinePak
“You know, we've done album launches, for example, with Katy Perry and she's ordering north of 200,000 units of something.”
Disclosure
ZinePak targets 20% to 35% margins but discounts for major stars
“We always try to shoot for anywhere from, you know, a 20, 25, 30%, 35% profit margin, but I have to be honest, I have girl crushes just like everybody else, and there have been some artists where if we can't get the numbers to work, I'm just like, fine, you kn…”
Assertion Not checkable as stated
Kaupe: ZinePak generated $600k in cash revenue in 2011
“Our total revenue on a cash basis was 600,000 dollars.”
Assertion Not checkable as stated
Kaupe: ZinePak generated $2.8 million in revenue in 2015
“2015, we did 2.8, I believe.”