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Red Bull

7 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Apr 25, 2016 by Ty Stafford · said 31 times in 12 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (22), Ty Stafford (3), Sahil Arora (1), Pavel Dolezal (1), Nicholas Haas (1), Jesse Leimgruber (1), Harry Kargman (1), Adam Jackson (1)

tap a year for its mentions
001332552016201720182019202020212022episodesmentions
0352016201720182019202020212022episodes it came up in
002.52.5552016201720182019202020212022episodesmentions per episode
2022 1 mention in 1 episode
2021 1 mention in 1 episode
2020 2 mentions in 2 episodes 1 per episode
2017 3 mentions in 3 episodes 1 per episode
2016 24 mentions in 5 episodes 5 per episode

every mention, scene by scene, with the transcript →

Everything said about Red Bull, oldest first

Apr 25, 2016 neutral
Disclosure
Red Bull pays Omelet a six-figure annual contract for social video campaigns
“We're talking six figures.”
Ty Stafford Apr 25, 2016 ▶ 9:06 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Apr 25, 2016 neutral
Disclosure
Omelet aims to keep individual Red Bull social video costs under $1,000
“If we can keep each individual video I mean, below a thousand dollars, then we're crushing it.”
Ty Stafford Apr 25, 2016 ▶ 7:14 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Apr 25, 2016 neutral
Insight
Red Bull's high posting frequency dilutes its average video view counts
“It's insane, but it's because they have a global network of content creators, and they have to service all of those pieces of content. So, in some ways it's incredible, in other ways it's, it can lower their average view count.”
Ty Stafford Apr 25, 2016 ▶ 6:12 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Apr 25, 2016 neutral
Assertion Not checkable as stated
5-hour Energy and coffee crush Red Bull in the workplace beverage market
“So at work is a big element right now for Red Bull five hour energy and coffee are crushing that market. And they want to remind consumers that Red Bull is a good thing to drink while you're there.”
Ty Stafford Apr 25, 2016 ▶ 3:12 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Apr 25, 2016 positive
Disclosure
Red Bull is shifting social strategy from entertainment to direct beverage sales
“Traditionally, Red Bull is known for making such incredible action sports content. But a thing that they're trying to work on now is making brand lovers into can lovers. They want to make sure their social is translating into some sales.”
Ty Stafford Apr 25, 2016 ▶ 2:43 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Apr 25, 2016 neutral
Insight
Measuring whether social video views drive offline retail purchases is almost impossible
“This is what makes it so incredibly hard is that to measure this is really almost impossible. We're measuring it mostly based off of brand affinity.”
Ty Stafford Apr 25, 2016 ▶ 5:17 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
May 5, 2022
Assertion Not publicly verifiable
Keboola originated as a cloud migration agency for Red Bull
“Because we had an agency, Which was actually doing cloud migrations, helping companies to go to cloud, companies like Red Bull, and then scale it.”
Pavel Dolezal May 5, 2022 ▶ 4:45 Congrats! Bootstrapped founder hits $5m
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