Ty Stafford, creative strategist at Omelet Agency, discusses the target economics and budget constraints for producing social video campaigns for Red Bull.
0:00 / 0:08exact quote · 8.9s
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“If we can keep each individual video I mean, below a thousand dollars, then we're crushing it.”
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More from Ty Stafford
AssertionNot checkable as stated
5-hour Energy and coffee crush Red Bull in the workplace beverage market
“So at work is a big element right now for Red Bull five hour energy and coffee are crushing that market. And they want to remind consumers that Red Bull is a good thing to drink while you're there.”
Ty StaffordApr 25, 2016▶ 3:12EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Insight
Measuring whether social video views drive offline retail purchases is almost impossible
“This is what makes it so incredibly hard is that to measure this is really almost impossible. We're measuring it mostly based off of brand affinity.”
Ty StaffordApr 25, 2016▶ 5:17EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Insight
Red Bull's high posting frequency dilutes its average video view counts
“It's insane, but it's because they have a global network of content creators, and they have to service all of those pieces of content. So, in some ways it's incredible, in other ways it's, it can lower their average view count.”
Ty StaffordApr 25, 2016▶ 6:12EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Insight
Branded content allows young directors to bypass Hollywood's slow production assistant track
“Well, and it's a means to kind of break the traditional model where you would be a PA on a set until you're 30. And then you do that till you're 30, and then maybe get a chance to direct a TV spot, and then you maybe get a chance to direct, it just, this way i…”
Ty StaffordApr 25, 2016▶ 12:43EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Disclosure
Red Bull is shifting social strategy from entertainment to direct beverage sales
“Traditionally, Red Bull is known for making such incredible action sports content. But a thing that they're trying to work on now is making brand lovers into can lovers. They want to make sure their social is translating into some sales.”
Ty StaffordApr 25, 2016▶ 2:43EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Disclosure
Red Bull pays Omelet a six-figure annual contract for social video campaigns
“We're talking six figures.”
Ty StaffordApr 25, 2016▶ 9:06EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
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