Red Bull's high posting frequency dilutes its average video view counts
Ty Stafford · EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency · Apr 25, 2016 · at 6:12
Ty Stafford, former Red Bull employee and strategist at Omelet, evaluates the trade-offs of Red Bull's high-frequency social media publishing model.
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“It's insane, but it's because they have a global network of content creators, and they have to service all of those pieces of content. So, in some ways it's incredible, in other ways it's, it can lower their average view count.”
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