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Ty Stafford

1 appearance on the record.

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Ty Stafford built a substantial following on his YouTube channel IroningMyUnderwear before managing and scaling Red Bull's YouTube network. He later served as a content strategy manager at creative agency Omelet and was named to the Forbes 30 Under 30 list in Marketing & Advertising in 2016.

7statements → 1claims → 0claims resolved → 3.86/5average certainty → 1.57/5average debate potential → 4said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 3 insights · 3 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ty argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ty Stafford on measured tape to publish a rate. This says nothing about how they speak.

Everything Ty Stafford said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
5-hour Energy and coffee crush Red Bull in the workplace beverage market
“So at work is a big element right now for Red Bull five hour energy and coffee are crushing that market. And they want to remind consumers that Red Bull is a good thing to drink while you're there.”
Ty Stafford Apr 25, 2016 ▶ 3:12 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Insight
Measuring whether social video views drive offline retail purchases is almost impossible
“This is what makes it so incredibly hard is that to measure this is really almost impossible. We're measuring it mostly based off of brand affinity.”
Ty Stafford Apr 25, 2016 ▶ 5:17 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Insight
Red Bull's high posting frequency dilutes its average video view counts
“It's insane, but it's because they have a global network of content creators, and they have to service all of those pieces of content. So, in some ways it's incredible, in other ways it's, it can lower their average view count.”
Ty Stafford Apr 25, 2016 ▶ 6:12 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Insight
Branded content allows young directors to bypass Hollywood's slow production assistant track
“Well, and it's a means to kind of break the traditional model where you would be a PA on a set until you're 30. And then you do that till you're 30, and then maybe get a chance to direct a TV spot, and then you maybe get a chance to direct, it just, this way i…”
Ty Stafford Apr 25, 2016 ▶ 12:43 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Disclosure
Red Bull is shifting social strategy from entertainment to direct beverage sales
“Traditionally, Red Bull is known for making such incredible action sports content. But a thing that they're trying to work on now is making brand lovers into can lovers. They want to make sure their social is translating into some sales.”
Ty Stafford Apr 25, 2016 ▶ 2:43 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Disclosure
Omelet aims to keep individual Red Bull social video costs under $1,000
“If we can keep each individual video I mean, below a thousand dollars, then we're crushing it.”
Ty Stafford Apr 25, 2016 ▶ 7:14 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency
Disclosure
Red Bull pays Omelet a six-figure annual contract for social video campaigns
“We're talking six figures.”
Ty Stafford Apr 25, 2016 ▶ 9:06 EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Agency

The other half of the tape: Ty Stafford's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

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2016 4 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 247: He's 27, You Won't Believe What He's Doing for Redbull with Ty Stafford of Omelet Apr 25, 2016 8m
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