The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
5-hour Energy and coffee crush Red Bull in the workplace beverage market
“So at work is a big element right now for Red Bull five hour energy and coffee are crushing that market. And they want to remind consumers that Red Bull is a good thing to drink while you're there.”
Measuring whether social video views drive offline retail purchases is almost impossible
“This is what makes it so incredibly hard is that to measure this is really almost impossible. We're measuring it mostly based off of brand affinity.”
Red Bull's high posting frequency dilutes its average video view counts
“It's insane, but it's because they have a global network of content creators, and they have to service all of those pieces of content. So, in some ways it's incredible, in other ways it's, it can lower their average view count.”
Branded content allows young directors to bypass Hollywood's slow production assistant track
“Well, and it's a means to kind of break the traditional model where you would be a PA on a set until you're 30. And then you do that till you're 30, and then maybe get a chance to direct a TV spot, and then you maybe get a chance to direct, it just, this way i…”
Red Bull is shifting social strategy from entertainment to direct beverage sales
“Traditionally, Red Bull is known for making such incredible action sports content. But a thing that they're trying to work on now is making brand lovers into can lovers. They want to make sure their social is translating into some sales.”