Moat

“And so I had my first one recently I, we had a company called Moat that I really loved, but it wasn't strategic enough. And they sold that for the reported price was eight 50 to a billion and it was a lot less than we had a chance at it.”

“It was very tough as a European company to make a dent. It was very Americanized in terms of the type of partners that you needed and the type of funding that you needed.”

“Yeah, we raised just under seventy million.”

“We were actually one of the only companies in sort of focused on the world of advertising that actually priced in that way. So we priced based on an annual contract commitment. We had recurring revenue deals.”

“500 times a hundred grand ACV would put you north of fifty million bucks in ARR. Was that accurate? Yep.”

“The last round that we raised was Insight Venture Partners. So that was in 2015 Insight put in fifty million dollars. And that was our Series C.”

“And then 20 12 was when we raised our first institutional round. And so we went out to Mayfield and Mayfield led what ended up being about a thirteen million dollar what we call the series B.”

“So basically we were really focused actually not on expansion in the beginning, but we were really just for the first, I would say almost two years from 20 12 to 20 14 of just getting new logos. Frankly, we didn't honestly focus on expansion. It was something …”

“We didn't put a matrix on our site. We didn't do a transparent pricing. We said, look, we're going to put together each deal is different. Each client is different. Their needs are different. The support level they want is different. The number of users they'r…”

“It was an interesting spot for the company because we didn't have to raise. And so we were in, we were profitable, which very few SAS companies turned out to be profitable.”

“It was in the, it was certainly in the 500 plus customer range five, six, 700, something in that sort of order of magnitude.”