Kit

includes Kit Basic, Kit Pro

15 statements across 2 episodes · 6 bullish · 1 bearish · 1 people on the record · first statement Apr 3, 2016 by Michael Perry · said 47 times in 15 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (29), Michael Perry (13), Julian Danjou (1), Dan Gamito (1), Casey Hill (1), Brennan Dunn (1), Adam Robinson (1)

tap a year for its mentions
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023201620172018201920202021202220232024episodes it came up in
0041.583201620172018201920202021202220232024episodesmentions per episode
2024 2 mentions in 2 episodes 1 per episode
2023 1 mention in 1 episode
2021 13 mentions in 3 episodes 4 per episode
2020 3 mentions in 1 episode
2019 5 mentions in 3 episodes 2 per episode
2017 2 mentions in 2 episodes 1 per episode
2016 21 mentions in 3 episodes 7 per episode

every mention, scene by scene, with the transcript →

Everything said about Kit, oldest first

Apr 3, 2016 neutral
Disclosure
Kit CRM has raised slightly over $1 million in total funding
“We've raised a little over a million dollars.”
Michael Perry Apr 3, 2016 ▶ 5:39 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 neutral
Assertion Partly supported
Kit Basic costs $10-$100 monthly; Kit Pro is $25-$150
“So the monthly fee for kit basic starts at 10 dollars a month and can go up to a hundred and kit pro starts at 25 dollars a month and can go up to a 150 dollars per month.”
Michael Perry Apr 3, 2016 ▶ 3:34 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 bullish
Disclosure
Kit plans a 2016 priced round to fund headcount and burn
“Yeah. I mean we're, you know, we're fortunate enough to be, we're obviously revenue generating and we're, you know, gravitating towards a break even point. But you know, we're not in the business obviously just To reach break even, you know, we want to increas…”
Michael Perry Apr 3, 2016 ▶ 5:48 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Sep 19, 2016
Assertion Not checkable as stated
Kit has approximately 2,000 paying customers
“We have about 2000 paying customers.”
Michael Perry Sep 19, 2016 ▶ 5:03 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 positive
Assertion Contradicted
Kit won Facebook's Innovative Partner of the Year award in 2015
“So we're a Facebook marketing partner. We just got innovative partner of the year in 2015.”
Michael Perry Sep 19, 2016 ▶ 1:37 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 bullish
Disclosure
Kit allocates its entire customer acquisition budget to Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Sep 19, 2016 ▶ 7:48 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 neutral
Assertion Not checkable as stated
Kit averages 4% monthly customer churn across its marketplace partners
“Well, I think that, you know, right now what we see is that we average pretty consistently a four percent churn within our marketplace partners.”
Michael Perry Sep 19, 2016 ▶ 6:13 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016
Assertion Not checkable as stated
Kit's monthly average revenue per user is approaching $19
“We're just kind of approaching 19 dollars.”
Michael Perry Sep 19, 2016 ▶ 5:14 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 negative
Disclosure
Kit abandoned taking a 10% ad-spend cut because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Sep 19, 2016 ▶ 9:37 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 neutral
Assertion Not checkable as stated
Kit's net monthly cash burn ranges from $30,000 to $40,000
“Well, our net cash per monthly right now on any given month can be anywhere from 30 to 40 K.”
Michael Perry Sep 19, 2016 ▶ 12:28 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 neutral
Disclosure
Kit Basic costs $10 to $100 monthly; Pro costs $25 to $150
“So the monthly fee for kit basic starts at 10 dollars a month and can go up to a hundred and kit pro starts at 25 dollars a month and can go up to a 150 dollars per month.”
Michael Perry Sep 19, 2016 ▶ 2:21 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 positive
Assertion Not checkable as stated
Kit acquires new customers for approximately $21
“Our cost per acquisition is about 21 dollars.”
Michael Perry Sep 19, 2016 ▶ 7:40 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016
Disclosure
Kit has raised slightly over $1 million via convertible notes
“We've raised a little over a million dollars.”
Michael Perry Sep 19, 2016 ▶ 4:26 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 positive
Assertion Not checkable as stated
Kit surpassed $30,000 in monthly recurring revenue in January 2016
“January, we just cleared over 30 KMR.”
Michael Perry Sep 19, 2016 ▶ 11:23 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 bullish
Assertion Not checkable as stated
Kit's SMS product launched in 2015 and became 100% of its business
“And we launched that in January of 2015, the SMS component, which is now basically a hundred percent of our business.”
Michael Perry Sep 19, 2016 ▶ 4:16 KitCRM, $38K MRR, 2000 Customers
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