Kit
company on 16 shows · 16 statements across 3 episodes · said 99 times in 44 episodes since 2016
Top Founders 45 
the Startup Ideas Podcast 12 
Lenny's Podcast 9 
Startups For the Rest of Us 8 
BigDeal 5 
My First Million 5 
TBPN 4 
Mixergy 2 
We Live to Build 2 
the Official SaaStr Podcast 2 
Starter Story 1 
A Product Market Fit Show 1 
the MAD Podcast 1 
Big Technology 1 
All-In 1 
How I Built This
Mentions by year, every show
tap a year for its mentions
Top Founders 45the Startup Ideas Podcast 12Lenny's Podcast 9Startups For the Rest of Us 8My First Million 5BigDeal 5TBPN 4the Official SaaStr Podcast 27 more shows
2026 4 mentions in 4 episodes 1 per episode
2025 8 mentions in 7 episodes 1 per episode
- Episode 785 | Choosing Between AI Products, Building Multiple App...
- Live Poker Match!: The Besties Vs. Phil Hellmuth, Alan Keating, and Jason Koon
- Medium CEO Tony Stubblebine: Here's How Writing Evolves In The AI Era
- Genspark's Super AI Agent is INSANE
- I'm REVEALING ALL the Vibe Marketing Secrets (NO Gatekeeping)
- He grew to $25M in ARR and $14M in annual profits—with no funding & no dilution. | Adam Robinson,... · PMF Show
- Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
- every mention in 2025, scene by scene →
2024 19 mentions in 11 episodes 2 per episode
- Inside JD Vance's Portfolio (ep8)
- “You Need to MOVE OUT of your Hometown to get Rich” (feat. Rob Abasolo and Nathan Barry)
- 3 AI app ideas that are goldmines (and how to grow them)
- He has 1M+ followers and $1M startup ideas for you
- How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)
- What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg
- Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit
- How ActiveCampaign hit $100m ARR on way to $300m
- 3 more episodes that year, every mention in 2024 →
2023 15 mentions in 4 episodes 4 per episode
2022 6 mentions in 2 episodes 3 per episode
2021 17 mentions in 6 episodes 3 per episode
- ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy
- SEO Secrets from Shopify, G2 Head of SEO Strategy
- Episode 564 | Running a Business with 10,000 Paid Subscribers
- ConvertKit Raising at $196m Valuation?
- Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More
- Episode 534 | A $4M Exit with Josh Pigford of Baremetrics
- every mention in 2021, scene by scene →
2020 3 mentions in 1 episode
2019 6 mentions in 4 episodes 2 per episode
- 1277 Mailchimp for Shopify Customers Passes 5,000 Paid, $3m in ARR, 15k Shopify Reviews
- 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
- Fireside Chat: Solmaz Shahalizadeh, VP of Data Science & Engineering at Shopify (Data Driven NYC)
- 1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?
- every mention in 2019, scene by scene →
2017 2 mentions in 2 episodes 1 per episode
every mention on every show, scene by scene, with the transcript →
16 statements about Kit, every show
Gary Erickson gave 20 percent of Clif Bar to his employees
“And in 2010, he and his wife Kit handed over 20% of the company to their employees.”
Kit won Facebook's Innovative Partner of the Year award in 2015
“So we're a Facebook marketing partner. We just got innovative partner of the year in 2015.”
Kit Basic costs $10 to $100 monthly; Pro costs $25 to $150
“So the monthly fee for kit basic starts at 10 dollars a month and can go up to a hundred and kit pro starts at 25 dollars a month and can go up to a 150 dollars per month.”
Kit's SMS product launched in 2015 and became 100% of its business
“And we launched that in January of 2015, the SMS component, which is now basically a hundred percent of our business.”
Kit has raised slightly over $1 million via convertible notes
“We've raised a little over a million dollars.”
Kit's monthly average revenue per user is approaching $19
“We're just kind of approaching 19 dollars.”
Kit averages 4% monthly customer churn across its marketplace partners
“Well, I think that, you know, right now what we see is that we average pretty consistently a four percent churn within our marketplace partners.”
Kit allocates its entire customer acquisition budget to Facebook ads
“We're spending all of our money on Facebook.”
Kit abandoned taking a 10% ad-spend cut because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Kit surpassed $30,000 in monthly recurring revenue in January 2016
“January, we just cleared over 30 KMR.”
Kit's net monthly cash burn ranges from $30,000 to $40,000
“Well, our net cash per monthly right now on any given month can be anywhere from 30 to 40 K.”
Kit Basic costs $10-$100 monthly; Kit Pro is $25-$150
“So the monthly fee for kit basic starts at 10 dollars a month and can go up to a hundred and kit pro starts at 25 dollars a month and can go up to a 150 dollars per month.”
Kit CRM has raised slightly over $1 million in total funding
“We've raised a little over a million dollars.”
Kit plans a 2016 priced round to fund headcount and burn
“Yeah. I mean we're, you know, we're fortunate enough to be, we're obviously revenue generating and we're, you know, gravitating towards a break even point. But you know, we're not in the business obviously just To reach break even, you know, we want to increas…”