Centrify

“Then you've got new existing, which is people expanding and you still have to spend money. You have to have a sales rep talk to them and that may cost 50 or 60 cents for the dollar.”

“Most of the competition we have are these legacy old time vendors, the CAs, the IBMs of the world. Historically, Oracle has some technology in this area as well. Those are the type of people that have historically been in enterprise identity but obviously they…”

“So our last fiscal year ending June, we did well over a hundred million dollars in bookings and you know, been growing very nicely, but the other big milestone we hit was cashflow positive.”

“Oh boy, I've probably put in, in excess of over a million or two million dollars into this.”

“We have almost two thirds, the fortune 50 as customers. So we're very much more focused on enterprises and selling to the global 2000. That's where the bulk of our revenue comes from.”

“No, we actually we bootstrapped the business for about four or six months, so we didn't actually get to revenue, but we had, we got far enough long with a proof of concept that the early investors, the A round investors, which were Mayfield and Excel felt good…”

“Yeah, we definitely in a given core, if you take away the subscription renewals and maintenance renewals, and then you look at the net new business, about two thirds of our net new business is existing customers.”

“What we do is we actually do a CAC based on what it costs to have people renew. And it turns out that's very cheap. It's less than 10 cents on a dollar because people are already hooked on the, Hooked on it, right?”

“The last round we raised was four years ago where we raised forty million dollars, but all told, we have about ninety million dollars into the business”

“You need to always bring on new, new customers. And that's where the CAC gets into maybe two to one, right? Where you spend two dollars to bring that one in.”

“I mean, if you look at large enterprises the initial deal is well over a 100,000 dollars for small and medium sized organizations, the initial deal is maybe 30, 40, 50,000 dollars.”

“That's actually on a dollar amount. So we look at the annual contract value, what's due up and we actually collect over 95% of that.”