Kemp: Centrify spends less than 10 cents per dollar on renewals
Tom Kemp · 940 5000 Enterprises Pay Him $100m+ in ARR To Battle CyberSecurity Threats · Feb 19, 2018 · at 19:04
Centrify CEO Tom Kemp breaks down the company's quantitative customer acquisition cost model across renewals, expansion, and net-new customer acquisition.
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“What we do is we actually do a CAC based on what it costs to have people renew. And it turns out that's very cheap. It's less than 10 cents on a dollar because people are already hooked on the, Hooked on it, right?”
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