founders

also referred to as: founder

39 statements across 35 episodes · 12 bullish · 6 bearish · 16 people on the record · first statement May 12, 2020 by Colin Netterkorn · across every show →

Everything said about founders, oldest first

May 12, 2020 neutral
Insight
Netterkorn: Early founders print business cards from a lack of confidence
“I think when you start a company, it just doesn't feel real. And I think people print business cards and they make a logo because somehow that makes it more real to them. And when you tell someone I've started a company and you hand them a business card and it…”
Colin Netterkorn May 12, 2020 ▶ 11:52 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"
Aug 18, 2020
Insight
Founders should explicitly outline an anti-goal list of things they refuse
“And what I tell the founders, particularly young founders, and it's not specific to them, but the earlier you can get started on this list, the better. Is make that list first.”
Will Schroeder Aug 18, 2020 ▶ 28:57 Episode 510 | The Story of Startups.com
Aug 18, 2020
Opinion
Founders disproportionately experience bizarre, life-changing crises at age 37
“There is a freak anomaly about the age of 37. I can't tell you how many founders at the age of 37 specifically Have hit this bizarre life-changing event. The life events are all different, but it's always at 37. I can't figure out why.”
Will Schroeder Aug 18, 2020 ▶ 24:06 Episode 510 | The Story of Startups.com
Sep 1, 2020 negative
Insight
Refusing to commit to preserve optionality prevents founder mastery
“There's a danger of, I want to keep all my options open all the time and I'm never going to commit to anything that might reduce optionality, and that's not good either. It can be too extreme and you can be too much a Jack or Jill of all trades because you don…”
Rob Walling Sep 1, 2020 ▶ 7:01 Episode 512 | The Power of Options
Sep 29, 2020 neutral
Insight
Wensing: Founders have a bias toward confirming, complimentary feedback
“I think we're always looking as founders for validation... And so when people say things that are complimentary, they just tend to really, I wanted to say weigh on us, but that sounds bad, but they really put wind in our sails, you know, pick your metaphor. Li…”
Matt Wensing Sep 29, 2020 ▶ 11:45 Episode 516 | When to Re-write Your SaaS Codebase
Jul 13, 2021 neutral
Assertion Supported
Vollset: Most investors force founders to pay investor legal fees
“Most investors, and this is not true for us, will make the founders pay for their legal fees.”
Einar Vollset Jul 13, 2021 ▶ 25:28 Episode 558 | Thinking Through Funding as a Bootstrapper
Jul 20, 2021 negative
Insight
Gazdecky: Founders face severe knowledge and experience disadvantages against buyers
“So when they go to the table with buyers, they're at an advantage because right now they're at a disadvantage, both from an educational standpoint and experience standpoint.”
Andrew Gazdecky Jul 20, 2021 ▶ 19:28 Episode 559 | Bootstrapping a Two-Sided Marketplace with MicroAquire
Jul 27, 2021 neutral
Insight
Very few founders excel at building a product, business, and company
“In the early days, you're building a product. Once you've built something people are willing to pay for, which is no easy task, you work on building a business. Once that flywheel is going, you move on to building a company. Very few founders excel at or even …”
Rob Walling Jul 27, 2021 ▶ 20:46 Episode 560 | When to Hire, Square Business Banking, and More Bootstrapper News
Jan 31, 2022
Insight
Allen: Founders should market dogmatically but make internal decisions rationally
“I think the best way to be as a founder is when you're marketing, pick a side, be super, you know, like out there and opinionated, opinionated. Exactly. But when you're making decisions internally, Be rational. Do cost-benefit analysis. Figure out what it is t…”
Courtland Allen Jan 31, 2022 ▶ 1:01:38 Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics
Jan 31, 2022 positive
Insight
Allen: Founders Must Surround Themselves with People They Feel Accountable To
“I think one of the best things you can do as a founder, if you really want to stick with what you're doing, which is sort of necessary for succeeding, is to surround yourself with people who you feel accountable to. Even if like you're their boss, you still ki…”
Courtland Allen Jan 31, 2022 ▶ 39:24 Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics
Jan 17, 2023 neutral
Insight
Martell: Founders must handle sales until it consumes 50% of their calendar
“Level four is sales. Now I actually think most founders should keep those conversations. If you're buying companies, that should be you. If you're selling, that should be until it becomes 50% of your calendar. If you're spending 50% of your calendar on sales o…”
Dan Martell Jan 17, 2023 ▶ 16:53 Episode 644 | Buying Back Your Time with Dan Martell
Feb 9, 2023 neutral
Disclosure
TinySeed requires at least one founder full-time by program start
“One of the things we ask is that if you're accepting the tiny seed that at least one founder in the company is full-time in the business by the time the program starts”
Alex McQuaid Feb 9, 2023 ▶ 27:10 Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestrea...
May 9, 2023
Insight
Walling: Managing psychology is the majority of being a founder
“Knowing thyself is such a big part of the game because managing your own psychology is the majority of being a founder, I believe. And you can't manage your own psychology if you don't understand yourself.”
Rob Walling May 9, 2023 ▶ 23:40 Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes...
Jun 13, 2023 positive
Insight
Walling: Top SaaS founders intuitively apply Jobs to Be Done customer research
“Most of the best founders I know, they either directly know this about jobs to be done or they intuitively do it Without knowing they're doing it. They, they're talking to customers and they're just in their customers' heads because they're so close to the met…”
Rob Walling Jun 13, 2023 ▶ 16:40 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
Jun 13, 2023 neutral
Insight
Laudi: SaaS founders wrongly track customer demographics instead of signup catalysts
“A lot of times I'll be on calls with founders and I'll ask who are your best customers and what led them to sign up? What was that moment that your ideal customers decided that they had to solve this problem or that they couldn't go on with life anymore the wa…”
Gia Laudi Jun 13, 2023 ▶ 17:20 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
Jun 27, 2023 positive
Insight
Warrillow: Founders must add management layers at 20 employees
“So at 20 employees is where you sort of start to have, you can't have everybody reporting to the founder anymore. You've got to have some layers, right?”
John Warrillow Jun 27, 2023 ▶ 4:35 Episode 667 | Increase Your Exit Price by Decoupling Yourself fro...
Aug 1, 2023
Insight
Walling: Founders exiting a business should take three to six months off
“And here's what I tell anyone who asks me these days when they say I'm going to exit, I say, take three months off, maybe six, don't do anything. You can write in a notebook of all the ideas you have. You can maybe buy domains. If you give yourself a 48 hour c…”
Rob Walling Aug 1, 2023 ▶ 11:40 Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS C...
Aug 15, 2023 bullish
Prediction Not checkable as stated
Future founder wins will come from sustainable paths, not high-burn VC
“I think that much in terms of success for founders, I think a lot more of those successes will come from the companies that are able to steer in a more sustainable path, get to break even at, you know, at best, something like that, maybe with a small bridge ro…”
Einar Vollset Aug 15, 2023 ▶ 34:24 Episode 674 | SparkToro Pays Back Investors, When to Raise Fundin...
Aug 22, 2023 positive
Insight
Steers: A founder's personal narrative is what convinces early startup hires
“The only thing I would add is it's not just your company, it's about you. Because the most interesting thing about what you do is who you are. So there's plenty of developers who can code like the wind, but you and your specific story and why this problem and …”
Steven Steers Aug 22, 2023 ▶ 4:03 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Sep 5, 2023 positive
Insight
Osborn: Wireframing Lets Founders Iterate Faster Without Full Mock-Ups
“Wireframing helps you figure out the ideas you want for the way that your website works, whether that's the front end or the back end, allows you to try different concepts in a faster way, allows you to take those concepts to folks who may give you feedback or…”
Tracy Osborn Sep 5, 2023 ▶ 2:56 Episode 677 | Design Faster and More Effectively With Wireframing
Nov 7, 2023 neutral
Assertion Not checkable as stated
TinySeed's ten fastest-growing portfolio companies all relied on founder-led growth
“If I were to take the top 10 say fastest growing tiny seed companies, without exception, all 10 of those, the founders either head up the marketing or sales or they learned enough To get them to the point where they could hire someone really good, and they had…”
Rob Walling Nov 7, 2023 ▶ 19:00 Episode 686 | How Much is Enough?, Outsourcing Marketing, and Mor...
Jan 16, 2024 positive
Insight
Walling: Experienced founders are right 80% to 90% of the time
“I think really experienced founders who know what they're doing are probably in the 80 plus, 85, 90 plus, you know, like it's like eight or nine out of 10 are at least in the ballpark.”
Rob Walling Jan 16, 2024 ▶ 22:37 Episode 696 | The Truth about Product-Market Fit + Doing Sales as...
May 28, 2024 neutral
Insight
Dr. Sherry Walling: Financially successful exits often trigger emptiness in founders
“An exit is phenomenally successful. Someone walks away with a pile of money. Everybody's happy. That founder is often in the midst of a great deal of emptiness and lostness that is very, very difficult to voice. So anyway, exits are way more difficult than peo…”
Dr. Sherry Walling May 28, 2024 ▶ 24:54 Episode 715 | Best Uses of the Internet, a Book about Selling You...
May 28, 2024 positive
Insight
Dr. Sherry Walling: Founders need non-business passion projects to balance neural circuitry
“And so I talk a lot with founders about hobbies, about passion projects, about legacy work, about having a cause or a thing that you think matters and having that be really important in your life, not to take away from your primary focus on your business, but …”
Dr. Sherry Walling May 28, 2024 ▶ 21:16 Episode 715 | Best Uses of the Internet, a Book about Selling You...
Aug 13, 2024 negative
Insight
Walling: Early-stage bootstrappers should avoid hiring staff needing basic training
“If you're bootstrapping and you're hiring your first 10, 15, 20 people, And this person doesn't already know how to do the job and you're going to train them up from scratch, unless you really, really need to save on budget, that is a case where you are going …”
Rob Walling Aug 13, 2024 ▶ 13:55 Episode 726 | Selling 29,000 Copies, Information vs. Motivation,...
Aug 20, 2024 positive
Insight
Vollset: Founders need experiment volume more than overanalyzing results
“The main problem isn't trying to figure out what's working. It's doing enough experiments so that something is working. And like, look, if they make a bunch of, if they do. 25 things and then two or three of them are working, but they're not totally sure which…”
Einar Vollset Aug 20, 2024 ▶ 21:27 Episode 727 | Gymdesk Sells for More than $32.5 million, Hiring G...
Sep 3, 2024 negative
Insight
Early-Stage SaaS Founders Must Retain 70-80% Equity to Remain Investable
“If you come to us, and we're typically the first money into a company, and the founders own less than, you know, 70%, like that's not a good sign. And sometimes we are the second money in, so there are exceptions to that, but certainly you want the founders to…”
Rob Walling Sep 3, 2024 ▶ 17:27 Episode 729 | 9 Things I've Learned Investing in 170+ SaaS Compan...
Sep 17, 2024
Insight
Walling: Founders should focus on risk and delegate predictable work
“Where's the risk or uncertainty That's what the founder should be working on. It is so easy and tantalizing, and it's like a big bowl of ice cream to work on certainty, because it makes me feel good, makes me feel like I'm getting stuffed. It is entrepreneuria…”
Rob Walling Sep 17, 2024 ▶ 15:35 Episode 731 | How to Delegate as a Perfectionist, SaaS Partnershi...
Dec 3, 2024 positive
Insight
Walling: TinySeed's most successful founders ship fast and succeed enough times
“The most successful founders across the Tiny C portfolio of a 192 companies. Are those founders that do a lot of things relatively quickly. They put a lot of things into the world, and they're right enough of the time.”
Rob Walling Dec 3, 2024 ▶ 20:38 Episode 742 | Normalizing Hard Things, Facing Your Biggest Threat...
Dec 10, 2024 negative
Insight
Founders often experience a mental implosion during and after an exit
“Even when an exit is going smoothly, the untold story is that many founders experience a significant mental implosion during and after the process.”
Dr. Sherry Walling Dec 10, 2024 ▶ 13:30 Episode 743 | How to Sell Your Business Without Regret
Feb 18, 2025 positive
Insight
Walling: Successful founders ship quickly and are right 60% of the time
“The tiny seed founders we see succeeding. They do a lot of things, they ship a lot of things relatively quickly, and they're right the majority of the time. And by majority, I say it on this podcast over and over, it is not 90%. You know, it's some number. It'…”
Rob Walling Feb 18, 2025 ▶ 16:58 Episode 758 | Do Free Trials Suck?, What Moves the Needle, and Mo...
Aug 26, 2025
Insight
Bernstein: High founder context retention eventually becomes a liability
“The more you can hold in your head, the further you can go before it all starts crashing down around you, right? Maybe you can hold a hundred folks worth of context in your head because you're very clever and very hardworking, but every person hits their limit…”
Yaniv Bernstein Aug 26, 2025 ▶ 17:19 Episode 790 | From Scrappy to Scalable: Evolving Your Role as a F...
Oct 21, 2025
Insight
Rob Walling: Scaling Without Employees Creates Earn-Out Lock-In During Acquisition
“Two co-founders at two million, if you're thinking about selling at some point, there's just, there's not much of a business there without the co-founders, and so you're saddled to it, right, where you, like, can't step away, and it's like, then they really ne…”
Rob Walling Oct 21, 2025 ▶ 29:34 Episode 803 | 8 Key Takeaways from MicroConf Europe 2025
Dec 23, 2025
Disclosure
Walling: Most TinySeed fund investors are current or exited founders
“Most of our investors are founders themselves or were founders who have exited.”
Rob Walling Dec 23, 2025 ▶ 8:27 Episode 812 | The 2025 State of TinySeed
Jan 13, 2026
Insight
Walling: Founders must learn to make progress without perfect clarity
“Given that founders operate with incomplete information all the time, and that as a founder, you have to make progress without perfect clarity, like, that's a core skill of being an entrepreneur.”
Rob Walling Jan 13, 2026 ▶ 6:32 Episode 815 | Unexpected Skills Your Day Job Can Teach You About...
Jan 20, 2026 neutral
Insight
Walling: Founders with low design taste must defer to expert designers
“So if you're a stage one in design and you hire a really good designer, you might need to get out of their way and put your opinion aside.”
Rob Walling Jan 20, 2026 ▶ 7:20 Episode 816 | Developing an Editorial Eye, The Right Kind of Stub...
May 12, 2026 positive
Insight
Walling: Extreme time constraints force founders to master prioritization and delegation
“I would say you are going to have a superpower of being able to prioritize and delegate ruthlessly, and most people don't have to learn that. Look, if I was single and I was 24 years old and I have infinity time, let's say I don't have a day job, I'm in colleg…”
Rob Walling May 12, 2026 ▶ 23:30 Episode 832 | Going Full-time, When to Pivot, Building With Young...
Jul 28, 2026
Insight
Marzouk: Founders resolve uncertainty through action rather than overthinking
“You don't solve uncertainty with more thinking. You solve uncertainty through action. The founders who keep moving, they try to stick with momentum, keep executing, and that's how the emotional regulation happens in the best way and the fastest way.”
Julian Marzouk Jul 28, 2026 ▶ 26:06 Episode 843 | Success Patterns of $1M+ SaaS Founders
Sep 8, 2026 negative
Insight
Hired employees cannot find product-market fit for part-time founders
“I haven't seen a company be started by a founder and then part-time focused and just have it magically find product market fit. Team members, employees are not founders unless they are founder level, right? They're, if they're founder level thinker and they ar…”
Rob Walling Sep 8, 2026 ▶ 26:23 Episode 849 | Legal Threats, AI as Platform Risk, Building Confid...
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