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Steven Steers

Founder and President, Steers Consulting Group · 1 appearance on the record.

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authorfounderentertaineroperator@stephensteers_ ↗LinkedIn ↗stephensteers.com ↗

Stephen Steers is a B2B sales consultant and author of Superpower Storytelling, which teaches revenue teams how to close deals using his AREA storytelling framework. He has advised over 1,000 companies across dozens of countries, including teams at Google and Nike, on building predictable sales processes.

11statements → 1claims → 0claims resolved → 3.82/5average certainty → 2/5average debate potential → ≈4.5/5argument clarity, estimated → 4said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 10 insights · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Steven argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Steven Steers on measured tape to publish a rate. This says nothing about how they speak.

Everything Steven Steers said on Startups For the Rest of Us that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Steers: Founders under $300K in revenue must handle all sales personally
“If you are in the zero to 300 K, the only things you should be outsourcing are tasks that don't have to do with sales. This is you doing bookkeeping, automation stuff, like you should be doing all of the selling if you're at that level.”
Steven Steers Aug 22, 2023 ▶ 19:30 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: A founder's personal narrative is what convinces early startup hires
“The only thing I would add is it's not just your company, it's about you. Because the most interesting thing about what you do is who you are. So there's plenty of developers who can code like the wind, but you and your specific story and why this problem and …”
Steven Steers Aug 22, 2023 ▶ 4:03 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Salespeople build buyer trust by attending product scrum meetings
“I used to go and sit on the scrum meetings and just learn how you're talking about the product. Are we building this the right way? What does a roadmap really mean? If I'm going to be selling this, somebody wants this feature. I can speak in a very educated wa…”
Steven Steers Aug 22, 2023 ▶ 9:43 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Revealing a prospect's unknown problem creates maximum sales leverage
“And then the third, the most important, and probably the most difficult one to find, especially if you're in the software space, but if you can find this one, you're in for pay dirt, is the unknown unsaid problem. And this is the problem that once you explain …”
Steven Steers Aug 22, 2023 ▶ 14:56 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Founders must close and document 10 deals before hiring sales
“Once that process is run at least 10 times, and we have recorded, systemized versions, it doesn't have to be anything special or fancy, but once we've documented that, now we can hire someone into sales. Not before.”
Steven Steers Aug 22, 2023 ▶ 21:46 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Direct sales calls are not worth doing for $25/month products
“Like some folks I talked to, they sell something that's 25 dollars a month. You're not getting on the phone for that. That's not worth it. That's more marketing and great content with storytelling.”
Steven Steers Aug 22, 2023 ▶ 26:22 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Disqualifying unfit prospects generates more high-trust referrals
“And that's how you build trust, and you get people to be like, you know what, I wasn't a fit, but I know 10 people who would be a good fit for your business. That's a great way to get referrals, if you can do it the right way.”
Steven Steers Aug 22, 2023 ▶ 27:45 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Startup founders should try stand-up comedy to master feedback loops
“I have for many years, but I think if you are a founder, it's one of the things you should absolutely try. And here's why. As a founder, you're mostly alone. You've got to figure out what the information is important information and take it back and use it. An…”
Steven Steers Aug 22, 2023 ▶ 32:04 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: The AREA framework structures spontaneous points under pressure
“A-R-E-A, area, angle, reason, evidence, and restate your angle. That'll give you a framework to make any point you want to make, and you can also think while you're speaking, and you don't sound like you're thinking when you're speaking”
Steven Steers Aug 22, 2023 ▶ 12:43 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Assertion Not checkable as stated
Steers: Seven stakeholders must agree to purchase SMB and enterprise software
“I think it's about seven people need to agree to buy a software solution. Again, this is probably in the SMB and enterprise space, right?”
Steven Steers Aug 22, 2023 ▶ 23:02 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Redefining known acronyms is the fastest way to add humor
“I think the acronym is the best and fastest way to turn something funny. Even if you're not funny and you can use it in stride in your talks or in the way you sell to people because it's an acronym they might know, right? Like that's the easiest way. And I thi…”
Steven Steers Aug 22, 2023 ▶ 30:15 Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...

The other half of the tape: Steven Steers's own voice is left out of every number here. Other people bring the name up 4 times in 4 episodes on Startups For the Rest of Us. every mention, with the transcript →

Who brings them up most Rob Walling 4

Every mention by year

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2024 4 mentions in 4 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
Episode 675 | Storytelling as a Sales Superpower (Book Recommenda... Aug 22, 2023 21m
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