Steers: Seven stakeholders must agree to purchase SMB and enterprise software
Steven Steers · Episode 675 | Storytelling as a Sales Superpower (Book Recommenda... · Aug 22, 2023 · at 23:02
Steven Steers, author of Superpower Storytelling, discusses B2B software sales dynamics and stakeholder consensus with Rob Walling on Startups for the Rest of Us.
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“I think it's about seven people need to agree to buy a software solution. Again, this is probably in the SMB and enterprise space, right?”
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