Steven Steers, author and sales consultant, outlines revenue-based sales delegation milestones for early-stage founders during an interview with Rob Walling.
“If you are in the zero to 300 K, the only things you should be outsourcing are tasks that don't have to do with sales. This is you doing bookkeeping, automation stuff, like you should be doing all of the selling if you're at that level.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Steven Steers
Insight
Steers: A founder's personal narrative is what convinces early startup hires
“The only thing I would add is it's not just your company, it's about you. Because the most interesting thing about what you do is who you are. So there's plenty of developers who can code like the wind, but you and your specific story and why this problem and …”
Steven SteersAug 22, 2023▶ 4:03Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Salespeople build buyer trust by attending product scrum meetings
“I used to go and sit on the scrum meetings and just learn how you're talking about the product. Are we building this the right way? What does a roadmap really mean? If I'm going to be selling this, somebody wants this feature. I can speak in a very educated wa…”
Steven SteersAug 22, 2023▶ 9:43Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Revealing a prospect's unknown problem creates maximum sales leverage
“And then the third, the most important, and probably the most difficult one to find, especially if you're in the software space, but if you can find this one, you're in for pay dirt, is the unknown unsaid problem. And this is the problem that once you explain …”
Steven SteersAug 22, 2023▶ 14:56Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Founders must close and document 10 deals before hiring sales
“Once that process is run at least 10 times, and we have recorded, systemized versions, it doesn't have to be anything special or fancy, but once we've documented that, now we can hire someone into sales. Not before.”
Steven SteersAug 22, 2023▶ 21:46Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Direct sales calls are not worth doing for $25/month products
“Like some folks I talked to, they sell something that's 25 dollars a month. You're not getting on the phone for that. That's not worth it. That's more marketing and great content with storytelling.”
Steven SteersAug 22, 2023▶ 26:22Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Insight
Steers: Disqualifying unfit prospects generates more high-trust referrals
“And that's how you build trust, and you get people to be like, you know what, I wasn't a fit, but I know 10 people who would be a good fit for your business. That's a great way to get referrals, if you can do it the right way.”
Steven SteersAug 22, 2023▶ 27:45Episode 675 | Storytelling as a Sales Superpower (Book Recommenda...
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 300 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.