Laudi: SaaS founders wrongly track customer demographics instead of signup catalysts
Gia Laudi · Episode 665 | How to Find More "Best Fit" Customers for Your SaaS · Jun 13, 2023 · at 17:20
Gia Laudi, co-author of Forget the Funnel, explains to Rob Walling how founders frequently fail to understand the triggers driving customer conversions.
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“A lot of times I'll be on calls with founders and I'll ask who are your best customers and what led them to sign up? What was that moment that your ideal customers decided that they had to solve this problem or that they couldn't go on with life anymore the way it was? And many of them just sort of stare blankly like they don't know the answer. They want to answer this question like, Well, they, you know, there are companies of a hundred plus employees, and they're in this certain vertical, and we know they have titles that sound like these, but they don't really understand the why, as you were saying before, of like, what led to somebody to actually sign up?”
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