The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 583 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Isenberg turned down a $100M offer to build a Web3 incubator
“So, for example, in 2021, in the hip to crypto mania, we had an offer, I don't think I've publicly said this, but we had an offer for, we had a hundred, someone willing to give us one hundred million dollars To go build a studio incubator around web three star…”
Campbell: High job performance is a prerequisite for workplace friendship
“It's really hard for me to be friends with people that I work with. If they're not good at their job, like if they don't excel at their job, like I can't shoot the shit on the phone with them. Like, Hey, how was your week? I'm like, no, let's not talk about yo…”
Autopilot has all major meme accounts on its cap table
“We have all the major meme accounts on our cap table.”
Ellis: 70% to 90% of BossBabe webinar attendees buy annual subscriptions
“And on those trainings, I can see between it varies. 70 and 90% of people joining annually.”
Calacanis: All-In hosts agreed to an equal 25% equity split
“And then we just decided, fuck it. We'll just make it a podcast every week. No more events. None of this bullshit. And we'll just own a 25% each.”
Jin: Multi-year token lockups are virtually universal for crypto VC funds
“So usually I would say in the deals that I've been a part of lockups are very, very common, if not just Universally present. And furthermore, those lockups are really long like multi-year lockups. And for venture firms, I mean, venture firms are structured as …”
Katayev: Pays children 12% annual interest on savings instead of allowance
“So, so what I did, what I've done is I created this like Google sheet and every time they have money, they want to put it, instead of putting your piggy bank, they put it in our kid's loan account. And it collects interest. So essentially, instead of giving th…”
Bloom: I never plan to sell assets, only borrow against them
“I'm investing anything I buy right now. I'm never planning to sell. Like I'm going to borrow against it in the future. I hope but I'm never going to sell it.”
Bloom: I will keep buying Shopify even if it falls to $350
“I'm perfectly comfortable just like, you know, buying more and more Shopify as it goes from 6:40 where it is right now to like, it could be at three 50 and I'd still be buying on the way down. Right. Cause I believe it's going to be worth a whole lot more in t…”
Bloom: My strategy is to never sell and borrow against holdings
“Like I, my active strategy in markets is I literally buy with never intending to sell. And I intend to, Take loans against holdings and never sell so that I can not have to pay taxes in the future pro tip.”
Markus Sold All His Crypto in 2015 After Getting Laid Off
“So I sold all my cryptocurrency in 2015. Like when there's this big bear market included. Yeah, Bitcoin. I had a bunch of Bitcoin, a bunch of light coin, and I was just like, whatever like this is a bear market was like three years. At that point. So, you know…”
Kat Cole hid in Hooters bathroom stalls to eavesdrop on candid feedback
“When I worked for Hooters and I was running the training department, so I was a, I don't know, a twenty-four-year-old director of training. For the corporate office, and when I would lead these workshops for managers and for franchisees, whenever we would go o…”
Bloom Pitched a Web3 DAO Plan to Buy the X Games
“So I pitched an idea, basically, to web three-ify the X Games, to go and acquire it, form a DAO to go and buy the X Games and then completely reimagine it, both in a web two sense with more traditional media, cultural moments creating the, like, drive to survi…”
Bloom plans to form DAO to buy the X Games
“I want to create a DAO. You read my mind. I want to create a DAO to buy the X Games. You buy all the IP of the X Games and basically completely reimagine the X Games for a Web three and crypto enabled world.”
Isenberg assesses if an AI agent can do the job before hiring
“This is just how I, by the way, side note, this is how I'm thinking before I hire anyone. I'm like, should I just do, get an agent to the, To do this. Sometimes yes, sometimes no, but that's been the default of how I've been thinking as I'm building my company…”
Miller manages 34 AI agents overseen by an AI Chief of Staff
“So I have my AI chief of staff is Simon. Simon runs like this whole org. And so I have 34 AI agents that work in this workforce.”
Schneider: HeyGen Delivers Great Ad Results Despite Not Being the Best Model
“And then on the video side, what we're still using and still seeing great results with, which is crazy to me because it's not even the best is Hey, Jen.”
Carson does over half of his startup work on his phone
“You know, I do almost 50%, probably more of my work from my phone.”
Greg Isenberg's agency rebranded client AI audits as sprints to reduce friction
“What we noticed was the word audit was a tough pill for people to swallow. And we just rebranded audit as a sprint.”
Gannon: Follow-up upsell offer earns $1,000 an hour
“And then towards the end of the episode, I'm going to share kind of the followup offer to this that I'm using to make a thousand dollars an hour as like an upsell to this offer here.”
To builds all his software and tools solo using vibe coding
“Everything I do today, including this tool that I'm showing you, which is my own notion with slides,
Is vibe coded, and I made it by myself.”
To spent nearly $500,000 on AI tokens for his startup
“And I just realized, you know what, like, I spent almost half a million dollars in token for my startup right now.”
Wilkinson: Family office invested $16M across 132 venture bets, now worth $36M
“I can see that I've made 132 direct investments. I invested sixteen million. It's now worth thirty six million.”
Wilkinson: Tiny Intervenes in Software Portfolio Businesses Over AI Risk
“The challenge in tiny is that we
Are generally pretty hands off and where we're really leaning in is in a lot of the software businesses, because those are the ones that are at the most risk.”
Wilkinson indexed his email archive in GBrain to profile contacts
“Basically what I did is I ingested all of my email and I said, Hey, I want you to go through my email a thousand at a time and I want you to draw connections and I want you to build pages for everybody that I know. So basically I have a page on Every, every pe…”
Wilkinson Records Daily Audio to Contextualize AI Agents via GBrain
“And so I record my entire day and then G brain ingests it and it just knows context. And then my open claw agents have full context.”
Wilkinson: AI Health Agent Detects Nerve Pain Flares via Wrist Temperature
“And then I have this weird viral nerve pain that I get. And it looked through my data over the last five years and said, oh, I've correlated it. And I see that every time you get that flare, Your risk temperature changes for three days before. And so it tells …”
Wilkinson: AI Health Agent Simulates Multi-Doctor Team for Medical Inquiries
“If I ask it a question, it's prompted to use max intelligence. So let's say I said Hey, should I take this medication? It will spin up a rheumatologist, a you know internist, like every type of doctor as a clod expert with extra high thinking, and it will do a…”
Liu: Airtable generates $500M revenue and holds over $1B in cash
“Within air table, which is a half billion revenue business. We're going to generate a hundred million of free cash flow. You know, this year, like we have over a billion dollars on our balance sheet.”
Henry: Running AI Agent Takes 1-2 Hours Nightly Alongside Full-Time Job
“So at the moment I'm creating hundreds of dollars, If I just implement my learnings a little bit more, improve my apps a little bit more, it can turn into thousands, and I'm not even trying. So it allows me to work a full-time job, and then it takes me an hour…”
Schneider delegates manual keyboard execution to AI agents like Claude Code
“Basically everything that used to be the middle work that we would do, like all of anything that I would do to touch the keyboard, I'm now passing it on to some type of agent harness whether it's Claude code or it's codex or any of these tools. And so my job s…”
Schneider: API robustness determines how he buys all software now
“This is actually how I'm thinking about everything I do now and like how I buy software in particular is how robust the API is.”
Schneider built an AI agent pipeline to automate podcast guest bookings
“Basically scraped all of the podcasts that were within the marketing category and then built a workflow that goes in cold emails them. And then an agent that responds back to book me on that podcast. This ends up turning into way better performing than I expec…”
Schneider manages 15 simultaneous AI agent windows after six weeks of practice
“Like, and again, this is just how I've been working for the last like six weeks. And it was like, maybe I could have like Two or three of them in the beginning, and now it's like, I'm comfortable with, like, we could have 15 windows open.”
Schneider runs an autonomous AI agent for LinkedIn prospecting and cold outreach
“So like I have one that's just like crawling LinkedIn, like as we speak and it's like looking for like ICP and then it enriches them. It writes a personalized email and a cold emails.”
Schneider ran an autonomous AI agent operating an Etsy shop until banned
“I also had an agent that was running an Etsy shop for a little bit. That was crazy. It just got banned two days ago, which was hilarious.”
Vin: Strict rule bars AI agents from writing in his Obsidian files
“I don't want an agent to write into the files. Like I could easily get it to do that. Like I could just say, like even here, I've asked it to write a description of some commands that I can talk about today, but I don't want it to make a file to do this becaus…”
Chu: Avoid product-based niches when building directories due to heavy competition
“This is the reason why when I build directories, I don't choose product-based niches because it's way harder. You're just competing with so much other content and like socials and all this other stuff.”
Van Horn built a Claude Code skill without ever reading the code
“I had this idea for last 30 days, and I've never looked at the code for the skill that I wrote, quote unquote,”
True Ventures Invested Nearly $10M Into AI Ring Startup Sandbar
“We invest in a company called Sandbar that's doing this AI ring. I don't know if you've seen the prototypes for it. But it's really cool. And you know, they, I can't remember what, how much you put in, it was close to ten million or something like that, but it…”
Thompson: Divorce book began as one-hour ChatGPT test with early sales
“It started super simple as like a really messy chat GPT generated book onto a perspective landing page that I made in an hour while watching the Laker game, got a couple of sales early.”
Thompson: Operating hummingbird business requires only 90 minutes per week
“Me running hummingbirds at this point, other than the fact that I was manufacturing it myself, like, it really takes me about 90 minutes a week to, like, make some new ads, look at the ads that are working, make a couple adjustments, and then, like, the ads do…”
Kerner has hoarded 1,000 ungraded first-edition 1999 Fossil Pokémon cards
“I have been buying two different cards. From 1999, fossil edition first first edition only, non-holographic, ungraded, any condition, near mint, heavily played, doesn't matter, and I have about a thousand of them so far, ok?”
Bloom: Cutting off unearned relationships was decade's most impactful behavioral change
“I would say if there's been one single change that has been most impactful for me over the last decade, it has been closing off my energy to people who had not earned the right to it.”
Isenberg: Agency passed on equity in startup that later hit $3B
“One sort of miss that I had this year was I met an entrepreneur that, that I believed in. I really, really believed in. I thought he was exceptional, and I knew he was going places but he brought to me a business that I didn't believe in. So he said, hey, I'm …”
Bloom: Across 100 startup investments, winning bets backed founders over ideas
“I've probably invested in a hundred companies, but I have no, like, good frameworks. I'm not proclaiming myself to be good, but I have had a few lucky shots and the lucky shots are almost entirely because all I focused on was the founder, not the idea.”