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Apple

includes Apple Podcasts, Apple Watch, Apple Notes, Apple Vision Pro, Apple Pay, Apple Studio Display, Apple AirTag, Apple Health, Apple Store, Apple TV, Apple Silicon, Apple Mail and 12 more

24 statements across 18 episodes · 12 bullish · 7 bearish · 15 people on the record · first statement Jan 19, 2022 by Sahil Bloom · said 399 times in 149 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Greg Isenberg (143), Sahil Bloom (28), Jonathan Courtney (21), John Coogan (18), Chris Farroki (13), Jordan Mix (10), Cody Schneider (9), Andrew Wilkinson (9)

tap a year for its mentions
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02550202120222023202420252026episodes it came up in
00225450202120222023202420252026episodesmentions per episode
2026 37 mentions in 19 episodes 2 per episode
2025 73 mentions in 27 episodes 3 per episode
2024 142 mentions in 41 episodes 3 per episode
2023 84 mentions in 28 episodes 3 per episode
2022 60 mentions in 32 episodes 2 per episode
2021 3 mentions in 2 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Apple, oldest first

Jan 19, 2022 bullish
Assertion Contradicted
Dogecoin Beat Apple and Amazon in Retail Trading Volume Last Year
“Doge was the, over the past 12 months, the fourth most traded asset across all retail brokers and exchanges. And it was, it beat out by the way, it beat out Apple, Amazon, and the SPY index, the S&P. It was literally behind Tesla, Bitcoin, and Ethereum”
Sahil Bloom Jan 19, 2022 ▶ 39:08 Memes Rule The World with Dogecoin Creator Billy Markus | Where It Happens
Feb 15, 2022 negative
Opinion
Bier: Apple is the true monopoly, hurting small businesses via ad changes
“Yeah, it goes to show that the monopoly might not be Facebook. It might very well be Apple. The fact that they could just, you know, hobble a bunch of small businesses overnight with by hurting the performance of ads. And I think, you know, a lot of people say…”
Nikita Bier Feb 15, 2022 ▶ 21:09 Will Meta Bounce Back? (with Nikita Bier) | Where It Happens | Bonus Episode
Feb 15, 2022 bearish
Assertion Supported
Bloom: Meta estimated Apple's ATT would cause a $10B hit in 2022
“Basically, this was, it was ten billion dollars that was gonna be the impact to Facebook in 20, 22 was what they said on the earnings call, which, as he pointed out, is a, it's a pricing change because it's the level of price you can charge to the advertisers,…”
Sahil Bloom Feb 15, 2022 ▶ 20:26 Will Meta Bounce Back? (with Nikita Bier) | Where It Happens | Bonus Episode
Feb 2, 2023 negative
Assertion Not checkable as stated
Steve Jobs disliked the iconic colorful silhouette iPod ad campaign
“And it was actually one of the only campaigns that Steve Jobs didn't like.”
Greg Isenberg Feb 2, 2023 ▶ 18:27 Unveiling Chris Josephs' Million-Dollar Meme Strategy
Aug 10, 2023
Assertion Supported
Spotify indexes podcast episode descriptions, but Apple Podcasts only indexes titles
“Spotify will index your summary of your description of the episode, but Apple only indexes the title.”
Chris Hutchins Aug 10, 2023 ▶ 18:02 How to Turn a Podcast into an Empire
Aug 10, 2023
Disclosure
Chris Hutchins sees 50% subscriber listening rate on Apple, 12% on Spotify
“On Apple, it's like, 50% of the subscribers on Apple listen to an episode on average, and on Spotify, it's like, 12%.”
Chris Hutchins Aug 10, 2023 ▶ 15:45 How to Turn a Podcast into an Empire
Feb 7, 2024 bullish
Opinion
Iverson: iPhone's massive scale allows for easy hardware accessory ecosystem businesses
“That phone is so popular and so many are sold every year that you can build a business on top of that ecosystem pretty easily.”
Soren Iverson Feb 7, 2024 ▶ 15:52 He Shares The Science Behind Viral Products
Mar 8, 2024 bullish
Prediction Didn’t hold up
Siu: Apple will sell over 500,000 Vision Pro units within 12 months
“They're breaking that.”
Eric Siu Mar 8, 2024 ▶ 14:13 I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
May 1, 2024 positive
Opinion
Isenberg: MedMen succeeded by creating the Apple Store of cannabis
“The cannabis industry actually did a really good job of taking something that was like, Pretty like it was for stoners and stuff like that. And then in LA, there was this company called med men, which basically created like the apple for cannabis stores.”
Greg Isenberg May 1, 2024 ▶ 27:18 This legend gave away 3 crazy cash-flowing business ideas
Sep 2, 2024 bullish
Insight
Schneider: AI influencers give brands high-leverage recognizable faces like iconic founders
“Why are iconic founders so impactful to brands? It's because people like have a hard time, like thinking about a brand, like in their minds, like in like, you know, think, think about Apple and you're like, okay, maybe the logo, maybe the letters, et cetera. B…”
Cody Schneider Sep 2, 2024 ▶ 28:42 5 $1M+ startup ideas you can launch tomorrow with $0
Oct 14, 2024 bullish
Prediction Open · timeframe Oct 2029
Wilkinson: Apple will probably add blood glucose sensing within five years
“Another bet would be to say, you know, in the next five years, Apple will probably have a blood glucose sensor and that people will start monitoring things like that in their health more and more and more.”
Andrew Wilkinson Oct 14, 2024 ▶ 21:14 6 startup ideas from the Tech Warren Buffett (make $120k/mo)
Nov 11, 2024 negative
Insight
Coogan: Apple easily displaced Tile because Tile mimicked Apple's design aesthetic
“They've done this before with the tile app, which was a little tracker, a little Bluetooth tracker that you put on your keys. That business was doing phenomenally. Because everyone, no one wants to lose their keys. But the problem was, is that then Apple saw a…”
John Coogan Nov 11, 2024 ▶ 27:56 John Coogan (TBPN) gives you $1B BIG startup ideas
Nov 11, 2024 bearish
Prediction Open · timeframe Nov 2029
Coogan: Apple will never launch a device stripped of the App Store
“And then they're also never going to be in a situation where they, where apple says, Hey, we're launching a device and we deliberately nerfed it. So it doesn't have an app store. And you can't install Tik Tok or Roblox. Like they're just never going to do that…”
John Coogan Nov 11, 2024 ▶ 28:53 John Coogan (TBPN) gives you $1B BIG startup ideas
Nov 27, 2024 positive
Insight
Courtney: Gift vouchers let premium brands discount without cheapening products
“And I think that's like a really great way to not cheapen these high quality products and like these kind of, you know, high end products while still technically giving you a discount.”
Jonathan Courtney Nov 27, 2024 ▶ 13:41 How This Guy Makes His Entire Year's Revenue in Black Friday WEEK
Feb 24, 2025 negative
Opinion
Knapp: Apple Screen Time features have failed to reduce phone addiction
“It's clear from that chart that like Apple's sort of screen time features and all that stuff. It's like, it's not making a difference. Like this is still a problem.”
Jake Knapp Feb 24, 2025 ▶ 19:49 Ex-Google Guy's Framework for Building a $1M AI GPT Wrapper Startup (Design Sprint)
Mar 24, 2025 neutral
Prediction Not checkable as stated
Wilkinson: Device controllers like Apple will capture most consumer AI value
“The people that will ultimately capture a lot of this value are going to be whoever controls the devices. Because I do believe like a lot of these LLM a lot of this functionality will ultimately be implemented.”
Andrew Wilkinson Mar 24, 2025 ▶ 20:13 If I wanted to build $1M+ AI startup in 2025, I'd do this
Mar 24, 2025 neutral
Prediction Not checkable as stated
Wilkinson: Apple will analyze messages more, but never flag toxic contacts
“I think like some of these things Apple will do over time. Like I think their message summary is, is like an indication that eventually they're going to start digesting more of your messages. But I don't think that Apple would ever tell you who's toxic or narc…”
Andrew Wilkinson Mar 24, 2025 ▶ 38:53 If I wanted to build $1M+ AI startup in 2025, I'd do this
Apr 23, 2025 bullish
Assertion Not checkable as stated
Isaacson: Apple already has unannounced AR glasses fully developed
“I don't know when Apple's going to finally unveil what they have. There, but I'm sure it's sitting somewhere in the basement and they have the glasses ready to go, but I can't wait for that.”
Hunter Isaacson Apr 23, 2025 ▶ 38:10 His 250M+ App Download Blueprint (Full Strategy)
Apr 23, 2025 bullish
Prediction Not checkable as stated
Isenberg: Hit apps will emerge on Apple Live Activities within 12 months
“My prediction over the next six to 12 months, live activities and iPhone lock screen widgets, like we're going to see one or two really big bangers basically.”
Greg Isenberg Apr 23, 2025 ▶ 13:33 His 250M+ App Download Blueprint (Full Strategy)
Sep 22, 2025 neutral
Assertion Not checkable as stated
Isenberg: Mobile app gross margins are 80% to 90% before Apple's cut
“The monthly MRR, you know, because they're software businesses and there's not much cost, your gross margin is going to be 80 to 90% before Apple takes their cut.”
Greg Isenberg Sep 22, 2025 ▶ 23:26 Making $100K/month with iOS apps (BREAKDOWN)
Nov 24, 2025 positive
Opinion
Farroki: Claude Code is exceptionally good at generating Apple UI animations
“It's because Claude Code, for example, is very well trained at interactions and animations, which might surprise a lot of people. Like, it is very, very good at this stuff. Apple has a great animation library that's very well documented, and so it can actually…”
Chris Farroki Nov 24, 2025 ▶ 14:32 How I Design Apps 10x Better (Free Course)
Nov 24, 2025 bullish
Assertion Not checkable as stated
Farroki: Claude Code built an interactive Swift Metal shader in two prompts
“This was completely done by Cloud Code as well, and all I did was tell it, can you recreate A kind of holographic sticker where I can move my finger around and I can drag along the sticker. And I was so surprised that it was able to get this in, I think, two p…”
Chris Farroki Nov 24, 2025 ▶ 18:18 How I Design Apps 10x Better (Free Course)
Mar 19, 2026 positive
Insight
Moritz Kremb: Hosting autonomous AI agents locally is safer than cloud VPS
“To mitigate that, I actually recommend just like set it up on a local Mac. Because there the risk is much lower than if you're setting it up on a VPS. Like a VPS is this thing that's in the cloud and it's like constantly connected to the internet. And it's jus…”
Moritz Kremb Mar 19, 2026 ▶ 43:00 I fixed OpenClaw so it actually works (full setup)
Jun 6, 2026 bearish
Assertion Not checkable as stated
Finn: High-memory Mac Studios are virtually sold out
“Mac Studios pretty much sold out on any, basically every level. You can get it right now, but it's small amounts of memory. It's not like the big the big boys that allow you to run really good models.”
Alex Finn Jun 6, 2026 ▶ 37:45 Hermes Agent Desktop: Full Setup + Real Use Cases
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