Iverson: iPhone's massive scale allows for easy hardware accessory ecosystem businesses
Soren Iverson · He Shares The Science Behind Viral Products · Feb 7, 2024 · at 15:52
Designer Soren Iverson explains why accessory makers like Clicks can thrive by targeting the iPhone's hardware weak points.
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“That phone is so popular and so many are sold every year that you can build a business on top of that ecosystem pretty easily.”
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