The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 102 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Didn’t hold up
Lemkin: Most SDRs and qualifying BDRs will be eliminated by 2026
“And I really think most SDRs will die next year, but the meat, and I know we throw around these terms differently. The BDR that sort of smarmily qualifies you that that's going to die. Like we just, there's no need for that with these tools.”
Jason Lemkin Dec 10, 2025 ▶ 28:59 How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
Prediction Didn’t hold up
Cabane: ChatGPT will drive 25% to 33% of traffic in nine months
“I believe we're going to a webless world. I believe GPT is going to be like a quarter to a third of the traffic and nine months from now, right?”
Guillaume Cabane Sep 10, 2025 ▶ 29:58 Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan
Assertion Contradicted
Lemkin: All Top US Tech Companies Are Run by Asian/Indian Americans
“All the top US tech companies are run by Asian Americans or Indian Americans. All of them, right? Am I, are there any that aren't? AMD, Microsoft, Google, who am I missing?”
Jason Lemkin Mar 10, 2023 ▶ 11:25 SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
Assertion Contradicted
Lemkin: Mobile app creation quintupled in late 2025 due to vibe coding
“At the end of last year, just all of a sudden the number of mobile apps like quintupled at the end of last year because of vibe coding, and it's just starting.”
Jason Lemkin Feb 15, 2026 ▶ 19:02 Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
Assertion Contradicted
AI-Native Burn Multiples Fall to 0.4x at $100M ARR
“At a hundred million ARR, the burn multiple falls to 0.4 X for AI native companies versus 1.6 for classic SAS companies. They're four times more efficient in adding ARR.”
Jason Lemkin Oct 22, 2025 ▶ 7:27 The State of AI + Software: Where It’s Going - Fast
Assertion Contradicted
Choi: Revenue CAGR has zero correlation with post-IPO share appreciation
“Now this charts the same y-axis, but on the x-axis you'll see revenue growth compounded annually. And so the R spread here, you can see it's much more scattered, is 0.03.”
Kathy Choi Feb 21, 2025 ▶ 13:27 The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital
Assertion Contradicted
Tunguz: Series A ticket size valuations increased 42% over two years
“In fact, valuations at Series A ticket sizes have increased 42% in the last two years.”
Tomasz Tunguz Oct 24, 2024 ▶ 8:19 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Contradicted
Lemkin: The Majority Of SaaS Companies Moved Customer Success Under Sales
“Churn zero did a survey gains. I did a survey. They're both on Saster. I'm sure hook would give you similar data. The majority of SAS teams have moved CS into sales, the majority.”
Jason Lemkin Jul 5, 2024 ▶ 53:35 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
Assertion Contradicted
Seseri: Klaviyo automating 700 roles with AI added $40M to bottom line
“We have seen a few green shoots, if you will, in this space, particularly, for example, what we saw with Klaviyo and the impact that they have had by bringing AI from a project siloed or customer interface type level usage to their core business, where they au…”
Rudina Seseri Apr 26, 2024 ▶ 2:22 How Shopify Implements AI Across Sales and Product with the Head of AI at Shopify
Assertion Contradicted
Lemkin: Majority of surveyed sales professionals secretly work multiple jobs
“I did a survey on LinkedIn a couple of months ago and asked like over 2000 sales professionals. The majority said they're working more than one job. The majority.”
Jason Lemkin Mar 20, 2024 ▶ 18:35 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Assertion Contradicted
Lemkin: Public SMB SaaS companies exclude their smallest customers from NRR reporting
“Almost all public companies that sell the SMBs, like exclude their smallest customers from NRR.”
Jason Lemkin Aug 3, 2023 ▶ 2:11 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
Assertion Contradicted
Lemkin: Palantir Flipped from 18% to 70% Software Revenue Year Before IPO
“Palantir was like 18% software until the year before their IPO, and they flipped to like 70 in one year.”
Jason Lemkin Jul 14, 2023 ▶ 4:00 Why You're Unfundable Today: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin
Prediction Didn’t hold up
Lemkin: Public SaaS multiples will rebound 20% to 40% by late 2023
“And so I'm pretty bullish at the end of this year. I'm bullish that multiples will be up somewhere between 20 and 40%, and I believe that will lead to a rush to deploy capital, but for founders, you have to understand that will never lead to a return of 2021.”
Jason Lemkin Feb 3, 2023 ▶ 52:34 What Venture Looks Like In 2023 | SaaStr Founder Jason Lemkin + 20VC Host Harry Stebbings
Prediction Didn’t hold up
Pepper: SaaS Multiples Will Settle Higher Than May 2022 Levels Within 24 Months
“I happen to be one of the bulls and I'm not calling the bottom. That's not our job to pick the bottom, but my guess is that we do settle out at multiples higher than today over the next. 24 months. And we get back to that being normal as opposed to normal bein…”
Doug Pepper May 6, 2022 ▶ 12:10 Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
Prediction Didn’t hold up
Lemkin: B2B SaaS Startups Will Avoid Widespread Layoffs Due to Cash Reserves
“I don't think there's going to be very many layoffs or issues and B to B companies because they're very well funded.”
Jason Lemkin May 6, 2022 ▶ 18:30 Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
Assertion Contradicted
Kellogg: Net Dollar Retention Shows Almost Zero Correlation With SaaS Multiples
“The R squared is only .O six between net dollar retention and enterprise value to next 12 months revenue.”
Dave Kellogg Jan 10, 2021 ▶ 42:41 Churn is dead. Long live Net Dollar Retention Rate with Dave Kellogg | SaaStr Software Community
Prediction Didn’t hold up
Lemkin: Founders should model a 50% drop in VC deals and funding
“I think for founders and other folks that are on this, I would model today, 50% decline in the number of companies that get funded and 50% decline in the dollars that go out there.”
Jason Lemkin Mar 18, 2020 ▶ 25:09 Webinar: What It Was Like in '08-'09. And We Can Learn for '20.
Assertion Contradicted
Lemkin: Mailchimp's revenue dropped nearly 20 percent last year at Intuit
“Mailchimp's revenue fell almost 20% last year at Intuit.”
Jason Lemkin Aug 5, 2026 ▶ 42:13 The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
Assertion Contradicted
Lemkin: AI SDR startups like Artisan and Clay start at $100K
“Startups like artisan and qualified and clay, they're expensive, man. They're like a hundred grand to start.”
Jason Lemkin Feb 15, 2026 ▶ 33:32 Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
Assertion Contradicted
Lemkin: Half of Venture Capital Dollars Go to Just Four Deals
“Half of all the venture capitalists here is going into four deals.”
Jason Lemkin Jan 2, 2026 ▶ 5:17 AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
Assertion Contradicted
Lemkin: Sierra grew from $1M to $100M revenue in a year
“Sierra just said they went from one to a hundred million in a year. Brett Taylor, ex, you know, ex CTO of Facebook, co-CO of Salesforce, just going out to people and saying, you can replace a lot of your support teams with AI.”
Jason Lemkin Dec 17, 2025 ▶ 13:45 AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
Assertion Contradicted
Lemkin: Contact center vendors saw 20% seat reductions in one year
“If you look at pure play contact center vendors, right, a lot of them have seen 20% seat reductions in a year due to AI. 20% across the board, right?”
Jason Lemkin Feb 28, 2025 ▶ 18:12 AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Assertion Contradicted
Padelford: US independent pizzerias generate $50B in annual order flow
“In those pizzerias is fifty billion dollars a year worth of order flow and spend. So when people are like, oh, pizza can't be that big of a market, that's fifty billion dollars worth of TAM in a single vertical in the United States alone.”
Loren Padelford Oct 8, 2024 ▶ 4:19 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Contradicted
Lemkin: The Current Tech IPO Bar Is $200M ARR Growing 40%
“To IPO today, you've got to be doing at least two hundred million growing at least 40%.”
Jason Lemkin Jul 5, 2024 ▶ 38:08 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
Prediction Didn’t hold up
Lemkin: Algolia, Talkdesk, Greenhouse, or SalesLoft will likely IPO in 2024
“We had a panel of Algolia, Talkdisk, Greenhouse, and I think SalesLoft, they're all at two hundred million and at least three of them, I think, will IPO next year.”
Jason Lemkin Oct 3, 2023 ▶ 17:11 2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
Assertion Contradicted
Cassidy: 90% of first startup VPs of Sales turnover within 12 months
“I think there's some statistic that like, 90 plus percent of first VPs of sales hired at a startup turnover inside of 12 months or less than 12 months.”
Brendon Cassidy Aug 15, 2023 ▶ 26:10 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
Assertion Contradicted
Rangan: The average SMB uses 248 business applications
“The average number of business applications that a small, medium business has is 248.”
Yamini Rangan Dec 8, 2022 ▶ 5:00 Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr CEO Jason Lemkin
Assertion Contradicted
Bedecarre: SoMa office leasing rebounded to 9.6M square feet in 2021
“In Soma, as we define it, apples to apples to what I'm about to share 8.2 million square feet of office was leased. In twenty-twenty that sunk down below six. In twenty-twenty-one it was 9.6 million square feet.”
Justin Bedecarre Feb 27, 2022 ▶ 4:13 The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
Prediction Didn’t hold up
Schultz: New Relic will hit $1 billion revenue by fiscal 2022
“We've communicated to the street, for example, that, Will be a billion dollars in revenue by the end of our fiscal 22.”
Erica Schultz Jun 27, 2019 ▶ 2:24 Lessons from New Relic: Five Critical Steps to Scaling Enterprise
Assertion Contradicted
Lawson: Twilio has never killed or deprecated an API it built
“We've killed the teams, but maintain the products. So we find another home internally for the product to live. We have never killed an API that we've ever built.”
Jeff Lawson Jul 10, 2017 ▶ 26:47 Twilio: The Inside Story with Jeff Lawson, CEO/Co-Founder
Assertion Contradicted
Salyers: Claude offers far more native connectors than Replit
“Claude has a lot more connectors than Replit does, like native, right? Like, Replit, you have to build a lot of connectors.”
Amelia Salyers Jul 17, 2026 ▶ 15:37 How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
Assertion Contradicted
Lemkin: Shopify data showed the pandemic software surge ended by summer 2020
“The twenty-twenty-one buying boom didn't end until Q one or Q two of twenty-twenty-two, but that's because they're a lag. If you go back and look, for example, at Shopify data and Shopify was very public. Shopify said in the summer of twenty-twenty, this is ov…”
Jason Lemkin Jul 8, 2026 ▶ 30:32 Agents Didn't Kill Sales. They Just Exposed It with SaaStrAI CEO and Founder Jason Lemkin
Assertion Contradicted
Lemkin: Almost 1,000 Unicorns from 2021 May Never Go Public
“And there's almost a thousand of these unicorns from 20, 21 waiting to possibly never go public.”
Jason Lemkin Jan 2, 2026 ▶ 5:58 AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
Assertion Contradicted
AI Venture Funding Hit $377B in the First Half of the Year
“Last year was three hundred and sixty three billion, which was a massive jump from 20, 23, as you can see, but already this year, It's exceeded all of last year, just in the first six months alone, three hundred and seventy seven billion in the first six month…”
Jason Lemkin Oct 22, 2025 ▶ 28:35 The State of AI + Software: Where It’s Going - Fast
Assertion Contradicted
Lemkin: There have only been four SaaS IPOs since 2021
“There's only been four SaaS IPOs since twenty-twenty-one since there's only been four.”
Jason Lemkin Mar 19, 2025 ▶ 0:03 The AI Impact on Banking and Finance with CEO and Co-founder at Treasury Prime, Chris Dean
Assertion Contradicted
Courtemanche: Construction is a 2% to 3% gross margin business
“In the construction industry, it's a very low margin business, like two to three percent gross margin business.”
Tooey Courtemanche Feb 14, 2025 ▶ 36:09 Going Long: How Procore’s Founder Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years
Assertion Contradicted
Ram: Processing Zoom backgrounds locally on AI PCs doubles laptop battery life
“As an example, we're running virtual backgrounds on local AI PC. If you're sitting in a coffee shop and running a Zoom meeting, it doubles The battery life of your machine by having that run locally.”
Mahesh Ram Jan 17, 2025 ▶ 19:48 Going Multi-Product in the Age of AI with CPOs of Webflow, Rubrik, Zoom, and ProductBoard
Assertion Contradicted
Tunguz: Software burn rate dropped from $5 to $3 per ARR dollar
“During the twenty-twenty era, most companies were burning five dollars for every new dollar of bookings. When the capital markets retrenched and the Fed raised rates, 550 basis points. Companies went from burning five dollars for every dollar, marginal dollar …”
Tomasz Tunguz Oct 24, 2024 ▶ 4:56 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Contradicted
Lemkin: WebEx reached $1B ARR before Salesforce
“You know, WebEx was the first billion dollar ARR SaaS company that blew up even before Salesforce.”
Jason Lemkin Jul 10, 2024 ▶ 4:11 Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
Assertion Contradicted
Lemkin: Nearly 70% of Shopify merchants use Klaviyo
“Klaviyo owns marketing. About almost 70% of everyone on Shopify uses Klaviyo.”
Jason Lemkin May 3, 2024 ▶ 13:37 The 3 SaaS Metrics That Matter in 2024 with SaaStr CEO and Founder Jason Lemkin
Assertion Contradicted
Lemkin: Public SaaS shifted to 15-20% operating margins in 18 months
“Everyone, every public company two years ago had -10, I don't know what Vimeo's was, -12 operating margins. In 18 months, they went to 15 or 20.”
Jason Lemkin Mar 15, 2024 ▶ 19:41 What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross
Assertion Contradicted
Lee: Modern SaaS Organizations Shift Toward a 1:1 AE-to-SDR Ratio
“For the same 36 sellers, what we're seeing is an A to SDR ratio closer to one to one.”
Jane Lee Feb 27, 2024 ▶ 16:16 How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
Prediction Didn’t hold up
Lemkin: ServiceTitan will probably be the first SaaS IPO of 2024
“I think that'll be the first SAS IPO of 20, 24.”
Jason Lemkin Dec 29, 2023 ▶ 10:28 Why the Future of Customer Success, Sales & Marketing Has Changed with SaaStr CEO Jason Lemkin
Prediction Didn’t hold up
Cassidy: Justworks has an imminent IPO coming
“I mean, obviously Robert's got an IPO, imminent IPO at some level for JustWorks coming.”
Brendon Cassidy Aug 15, 2023 ▶ 1:04 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
Assertion Contradicted
Magnuson: Smartphones are more widely deployed than clean water and electricity
“When we look at smartphones, interestingly enough, it's the most widely deployed technology ever, even more so than clean water and electricity before it.”
Bill Magnuson Jun 30, 2023 ▶ 8:47 From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze Co-Founder & CEO
Assertion Contradicted
Lemkin: Accel Growth made just one investment in 2022
“Accel Growth did one investment last year, 30 something the year before.”
Jason Lemkin May 18, 2023 ▶ 15:21 VC AMA with SaaStr CEO Jason Lemkin and Black Mangroves MD Arnaud Bonzom at SaaStr APAC 2023
Assertion Contradicted
Lee: Series A legal fees should normally be under $50,000
“You can get a deal, series A, Less than 50 K is the norm. If you're paying more than that, something's wrong. Maybe 20, 20 K is what we see if there's no restructuring, right?”
Jenny Lee Apr 13, 2023 ▶ 46:18 Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV
Assertion Contradicted
HubSpot CRM Has 1 Million Weekly Active Users
“We have right now one million weekly active users of our CRM.”
Yamini Rangan Dec 8, 2022 ▶ 23:22 Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr CEO Jason Lemkin
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