The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 2,034 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 41 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Ibarra: SaaS leaders plan to freeze sales hiring to fund AI tools
“And I think a lot of folks I talked to, too, more common, you probably do too, Jason, just say they're not going to add headcount so that they can empower their teams, either Q four, 25 or Q one, 26 with these tools. Like they're just, again, reallocating budg…”
Amelia Ibarra Nov 21, 2025 ▶ 1:13:10 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Assertion Contradicted
AI-Native Burn Multiples Fall to 0.4x at $100M ARR
“At a hundred million ARR, the burn multiple falls to 0.4 X for AI native companies versus 1.6 for classic SAS companies. They're four times more efficient in adding ARR.”
Jason Lemkin Oct 22, 2025 ▶ 7:27 The State of AI + Software: Where It’s Going - Fast
Assertion Supported
Lovable Is Scaling Toward $100M ARR With Only 45 Employees
“Lovable getting to a hundred million with 45 employees.”
Jason Lemkin Oct 22, 2025 ▶ 23:09 The State of AI + Software: Where It’s Going - Fast
Assertion Not checkable as stated
PE Acquisitions of Classic SaaS at 6-10x Multiples Have Disappeared
“Private equity firms aren't interested either. And there used to be from 2012, 2013 until 2023. So there was a decade where if your growth was decent, but not great in SAS, but your burn rate was low and your NRR was high, maybe VCs wouldn't touch you, but a p…”
Jason Lemkin Oct 22, 2025 ▶ 40:50 The State of AI + Software: Where It’s Going - Fast
Assertion Supported
Lemkin: Replit's AI panicked and deleted SaaStr's entire database
“Replit said I made a catastrophic error. I deleted your database. I panicked. The AI said I panicked when it appeared empty and deleted everything, deleted thousands and thousands of entries.”
Jason Lemkin Sep 12, 2025 ▶ 12:33 The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Lemkin: Hackers actively target vibe-coded apps to steal PII
“Now the hackers, the redditors want to attack all the vibe coded apps to make a point. So they will go after all of them, thousands and thousands of them. They will try to steal your data and PII. When you launch it, this is not a joke. Go on Reddit. You can s…”
Jason Lemkin Sep 12, 2025 ▶ 34:48 The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Cabane: Companies are building hidden website trees exclusively for AI scraping
“I'm seeing more and more companies build hidden websites, completely hidden to the humans. It's an entire other index, an entire other, like, web tree, right, for the purpose for AI agents to scrape.”
Guillaume Cabane Sep 10, 2025 ▶ 21:55 Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan
Assertion Not checkable as stated
No AI Company Enjoys 80% to 90% Gross Margins, Says Fal's Yurtseven
“No one in AI really has 80%, 90% gross margins because the way we sell software changed.”
Gorkem Yurtseven Sep 5, 2025 ▶ 4:33 Anthropic, Cursor, FaL & Bessemer Venture Partners: The Realities of Scaling AI
Assertion Not checkable as stated
Consumer Demand for Top AI Models Has Increased Inference Costs 100X
“Instead of models getting cheaper, yes, maybe the running the same model got cheaper. But people trained much bigger models that are much more expensive to run now, and people expect to use the best model. So running inference in general, maybe a hundred X in …”
Gorkem Yurtseven Sep 5, 2025 ▶ 8:58 Anthropic, Cursor, FaL & Bessemer Venture Partners: The Realities of Scaling AI
Assertion Not checkable as stated
AI-Native Startups Are Outspending Large Enterprises on AI Infrastructure
“One really interesting thing that's happening is lots of more AI native companies and newer companies are actually spending more than like bigger enterprises who are maybe not super sure about putting things into production, but we want more of them.”
Gorkem Yurtseven Sep 5, 2025 ▶ 27:01 Anthropic, Cursor, FaL & Bessemer Venture Partners: The Realities of Scaling AI
Assertion Supported
Jason Lemkin: Median VC returns trail the NASDAQ and fail to double
“The median returns of venture are not as good as NASDAQ. The average VC doesn't even double their investors' money and it takes 15 years.”
Jason Lemkin Aug 27, 2025 ▶ 37:33 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Awotona: Calendly's top sales competition is its own free plan
“If you talk to a sales rep at Calendly, Their number one competition is not, you know, any of the competitors that they mentioned, it's the free.”
Tope Awotona Aug 25, 2025 ▶ 27:10 From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
Assertion Not checkable as stated
SaaStr AI SDR beats historical human SDR performance in two weeks
“In just two weeks, little after, Became the highest response rate on the platform that we use for our AISDR. We opened pipelines, we booked meetings, we touched LAPS accounts. It both seems fast and slow, but it's better than historical human averages we had …”
Amelia LeRutte Jul 23, 2025 ▶ 3:36 What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM
Assertion Not checkable as stated
Norton: Owner Sales Team Is 3x to 4x More Efficient Per Rep Than Competitors
“Our machine is anywhere between three and four times more efficient on a per rep basis.”
Kyle Norton May 28, 2025 ▶ 4:52 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Assertion Not checkable as stated
Lemkin: 20% to 40% of Customer Support Is Handled by AI Today
“20 to 40% of support is all done on AI today, and it's great.”
Jason Lemkin May 21, 2025 ▶ 18:53 SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Lemkin: The New Tech IPO Bar is 50% Growth at $500M ARR
“IPOs are back. Chime, others are all coming. The bar is 50% at five hundred million.”
Jason Lemkin May 21, 2025 ▶ 30:10 SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Benioff: Major Japanese Firm Cutting Headcount 5% Annually for AI Agents
“Meeting with one of their C-level officers, and they have a goal to reduce the number of employees they have by five percent every year and replace them with agents.”
Marc Benioff May 2, 2025 ▶ 13:08 AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
Assertion Not checkable as stated
Benioff: Most Enterprise Generative AI Deployments Have Failed Over Four Years
“For the vast majority of companies who have been playing around with these models and tools over the last, call it three years or four years of generative AI, they've mostly failed. You don't have that many great stories of how AI has transformed these compani…”
Marc Benioff May 2, 2025 ▶ 28:38 AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
Assertion Not checkable as stated
Zoom Demanded SaaStr Upgrade to 40 Seats and Prepay Four Years
“Twice they sent us bills out of the blue telling us we had to upgrade to 40 seats and prepay four years annually.”
Jason Lemkin Mar 7, 2025 ▶ 7:06 Why I’m Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin
Assertion Supported
Choi: Software valuation multiples have zero correlation with revenue size
“Here we have a regression that charts AOR multiples today versus the implied AOR scale of the most recently reported quarter of a 139 different software companies. And I want to draw your attention to the r squared value of this regression... And so we see her…”
Kathy Choi Feb 21, 2025 ▶ 12:23 The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital
Assertion Contradicted
Choi: Revenue CAGR has zero correlation with post-IPO share appreciation
“Now this charts the same y-axis, but on the x-axis you'll see revenue growth compounded annually. And so the R spread here, you can see it's much more scattered, is 0.03.”
Kathy Choi Feb 21, 2025 ▶ 13:27 The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital
Assertion Supported
Lemkin: PagerDuty added only one net new customer over the past year
“PagerDuty is coming up on five hundred million in revenue a lot, but growth has slowed to 10%. But the toughest number, and there's more companies like this out there today than is discussed, zero percent net new customer growth. This last quarter, they announ…”
Jason Lemkin Feb 19, 2025 ▶ 7:56 The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
Assertion Not checkable as stated
Tunguz: AI app gross margins will expand as inference costs drop 95%
“And when we were looking like a typical software companies, probably at 75% gross margin. Yeah. AI software application companies are like a zero to 30%, and now their single biggest cost has been reduced by 95% overnight, and they didn't have to do a thing.”
Tomasz Tunguz Jan 31, 2025 ▶ 12:15 The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
Assertion Supported
Lemkin: Enterprise AI drives all current growth in B2B cloud budgets
“All the growth in cloud budget and B to B budget is for AI. Some of it's sure for AI native platforms, some of it's for other things, but all this AI budget is basically in the enterprise. Okay. That's where you see the growth. It's all enterprise.”
Jason Lemkin Jan 24, 2025 ▶ 17:52 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Lemkin: The best AI support tools resolve only 30% to 40% of issues
“If you really talk to the best AI vendors at scale, even the best AI support tools, and this isn't customer says it's just support the best ones. If they're honest, can resolve 30, maybe 40% of issues, right?”
Jason Lemkin Jan 24, 2025 ▶ 27:15 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
Assertion Not publicly verifiable
Lemkin: EchoSign's Market Share Fell From 28% to 11% Post-Acquisition
“When we sold, this is why it was stupid to sell, we had 28% market share by revenue, and maybe 40% by transactions, because we were cheaper than DocuSign. It was 11 within two years of me leaving.”
Jason Lemkin Jan 3, 2025 ▶ 15:39 HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
Assertion Not checkable as stated
Halligan: The SaaS market recession ended in Q3 2024
“Sass was in a downturn. There's a Sass. And it started, I don't know when it started, but I think it ended in Q three. If you look at the SaaS company's numbers, see it through Sequoia, see it through all my HubSpot dashboards where I see our customers. It fel…”
Brian Halligan Dec 27, 2024 ▶ 23:41 HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
Assertion Contradicted
Tunguz: Series A ticket size valuations increased 42% over two years
“In fact, valuations at Series A ticket sizes have increased 42% in the last two years.”
Tomasz Tunguz Oct 24, 2024 ▶ 8:19 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Supported
Tunguz: Founders expect valuations to match 2022 and 2023 levels
“They expect their valuations to be the same as in 2023 and the same as in 2022.”
Tomasz Tunguz Oct 24, 2024 ▶ 11:50 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Not checkable as stated
Tunguz: SaaS survey shows AI has no impact on ARR growth
“AI today has no impact on conversion rate, has no impact on ARR growth, even though people who buy AI perceive it as a meaningful contributor to their overall efficiency gains.”
Tomasz Tunguz Oct 24, 2024 ▶ 20:33 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Not checkable as stated
BILL's direct competitors are not regulated money transmitters
“The part that I think becomes a moat competitively is we move money and it's regulated and we do it well. I don't know any of our competitors that are actually regulated that know how to, we have regulators in our shop all the time.”
René Lacerte Oct 22, 2024 ▶ 25:51 Approaching Half a Million Customers: How to Win in SMB | BILL CEO and Founder René Lacerte
Assertion Not checkable as stated
Lemkin: DocuSign fired its CEO after losing Facebook deal to EchoSign
“The fifth CEO got fired in part because they lost Facebook to us. And Facebook was even back then was pretty big and they thought they'd already commit. They already did a commit to the board that they were committing this huge deal to Facebook and we won it.”
Jason Lemkin Oct 18, 2024 ▶ 44:41 The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
Assertion Supported
Lemkin: SaaS spending is accelerating, up 20% this year
“If you look at Gartner or anyone, SaaS spending overall is accelerating. It's up 20% this year, which is more than last year on both the percentage and of course, an absolute basis.”
Jason Lemkin Oct 15, 2024 ▶ 1:22 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Assertion Partly supported
Lemkin: SaaS vendors promise AI can cut 30% to 50% of staff
“Everyone in post sales, Salesforce, Intercom, Zendesk, Gorgeous, on and on. They are promising you can eliminate. 30 to 50% of your humans in support with AI. They're promising it today.”
Jason Lemkin Oct 15, 2024 ▶ 17:28 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Assertion Not checkable as stated
Outbound sales drives the majority of Rippling's revenue attribution
“We're going to focus more specifically on outbound, which makes up the majority of Rippling's revenue from an attribution standpoint.”
Sam Blond Sep 27, 2024 ▶ 2:43 The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank
Assertion Not checkable as stated
Plank: 50% of Rippling's outbound demos are booked over the phone
“And the reality is that's because 50% of our demos that are booked in outbound are booked over the phone.”
Matt Plank Sep 27, 2024 ▶ 7:49 The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank
Assertion Not checkable as stated
Stebbings: Startups Raising Over $5M at Seed Have Consistently Performed Worst
“I've done a 170 investments in 10 years. And we analyzed performance across them, according to actually how much they raised at the seed. And consistently the worst performing companies raised five million or more at the seed round.”
Harry Stebbings Aug 30, 2024 ▶ 34:38 Navigating Fundraising and the VC Landscape Today with 20VC and Visionaries Club
Assertion Not checkable as stated
Cabane: AI workflow beat Reddit's 200-person SDR team in under two months
“We have done this in less than two months, and as of yesterday, I looked up the numbers. We've beaten the SDR team that's been working on that for, like, a couple of years, and there's 200 people.”
Guillaume Cabane Jul 19, 2024 ▶ 10:13 Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
Assertion Not checkable as stated
Cabane: Deepgram's automated SEO workflow generated 3.5M clicks and replaced 10 people
“They got 3.5 million clicks. Like, how insane is that? So what are we seeing here? We're seeing they have one person to build a workflow, and Marcel told me, took him, like, about a thousand hours. Sure. Ok. And then one human who's there ongoing for, like, co…”
Guillaume Cabane Jul 19, 2024 ▶ 15:30 Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
Assertion Contradicted
Lemkin: The Majority Of SaaS Companies Moved Customer Success Under Sales
“Churn zero did a survey gains. I did a survey. They're both on Saster. I'm sure hook would give you similar data. The majority of SAS teams have moved CS into sales, the majority.”
Jason Lemkin Jul 5, 2024 ▶ 53:35 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
Assertion Not checkable as stated
Grill: Many Enterprises Buy ChatGPT Enterprise Without Defined Use Cases
“There's a lot of companies right now that, and this is a luxury to be in this position, but for something like ChatGPT Enterprise, they are purchasing without a defined use case in mind”
Dominic Grill Jun 28, 2024 ▶ 18:06 Mastering SaaS Sales Hiring, Customer Retention, and Growth with OpenAI, Retool, and 20VC
Assertion Not checkable as stated
Lemkin: Cloud hyperscaler spending growth is entirely driven by AI
“Look at how much acceleration the spend has been on Azure and Google cloud. This is all AI. This is all AI.”
Jason Lemkin Jun 26, 2024 ▶ 19:05 Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
Assertion Supported
Lemkin: Vista Equity Partners is writing its $3.5B Pluralsight investment to zero
“Vista, which is one of the two or three biggest folks that buy SaaS companies, Vista, Tomo Bravo, a few others, they bought Pluralsight. They're writing the entire 3.5 billion investment to zero.”
Jason Lemkin Jun 26, 2024 ▶ 40:33 Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
Assertion Contradicted
Seseri: Klaviyo automating 700 roles with AI added $40M to bottom line
“We have seen a few green shoots, if you will, in this space, particularly, for example, what we saw with Klaviyo and the impact that they have had by bringing AI from a project siloed or customer interface type level usage to their core business, where they au…”
Rudina Seseri Apr 26, 2024 ▶ 2:22 How Shopify Implements AI Across Sales and Product with the Head of AI at Shopify
Assertion Not checkable as stated
Lemkin: Bessemer's Byron Deeter will only invest in AI-first startups
“And for example, when I caught up with Byron Dieter, most recently from Bessemer, they're managing 10 or twenty million. Byron's done a ton of the best SaaS companies. If you don't know, he'll only do AI. There's exceptions of course, but if you're not AI firs…”
Jason Lemkin Mar 20, 2024 ▶ 4:02 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Assertion Contradicted
Lemkin: Majority of surveyed sales professionals secretly work multiple jobs
“I did a survey on LinkedIn a couple of months ago and asked like over 2000 sales professionals. The majority said they're working more than one job. The majority.”
Jason Lemkin Mar 20, 2024 ▶ 18:35 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Assertion Partly supported
Fonseca: GitHub Copilot is writing 50% of all code
“GitHub CodePilot is now writing 50% of code, and that's every other line of code to put that in perspective.”
Lucy Fonseca Mar 1, 2024 ▶ 15:55 6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners
Assertion Not checkable as stated
Lemkin: 40 of 50 VP Sales Candidates Refused Direct Selling
“I interviewed over 50 VPs of sales last year, both corporal companies and myself. 40 of them were not willing to do sales themselves anymore. Only 10 of them were willing.”
Jason Lemkin Feb 2, 2024 ▶ 6:11 2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
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