The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Çilingir: Free POCs fail because prospects treat them like unused gym memberships
“We don't give it, like, for free, because if it's going to be free, It's like a free gym membership. If it's going to be free, you will never go there, right?”
Çilingir: Most SaaS companies that fail lack expansion products
“And most of the companies which failed in SaaS, as far as I observe they are actually lack of expansion products.”
Cilingir: Localized community events drive better customer engagement than global conferences
“We decided to have also local reshapes during the year, where we only run this for the local community in our locations, inside those locations like Japan, in Seoul, in Tokyo, in London, and those community events, local community events, which was much more s…”
Nazlioglu: In-product trials drive upsells faster than outbound sales and QBRs
“So you don't spend your time or waste your time on actually convincing days, emails, calls, presentations, QBRs, and then you actually show them the value before they actually make the investment. So we call this active upsell. We started experimenting with it…”
Insider mailed customers physical digital frames with personalized CEO video greetings
“You know, maybe just sending a digital frame in a box, which we did at Insider, so real tactic here. And the digital frame was personalized to the person who's receiving it. So you tap on the digital frame, which is a photo frame, which we all have, you know, …”
Çilingir reviews sales pipeline metrics bi-weekly despite having a CRO
“Even as a CEO, even I have a CRO who is responsible for the growth, I am running a growth meetings bi-weekly and going through the old sales pipeline metrics to be able to understand What is wrong? What is going, what's going right? What's not going right?”
Çilingir: Insider Reaches 25% of Global Internet Users
“Currently we are reaching 25% of the world's internet users.”
Çilingir: SaaS pricing must tie vendor revenue directly to client growth metrics
“Trying to find a parameter which is going to be mutual to your product and your clients, or clients use of your product. Once you do that, you will see that and they will feel that it's going to be mutually beneficial and it should be visible to all parties at…”
Çilingir: Expansion revenue should equal at least 30% of acquisition revenue
“And by the way, according to numbers, ideally your expansion revenues should consist at least like, 30% of your new acquisition revenue.”
Insider established country-level customer advisory boards specifically to generate referral leads
“For example, we have established a customer advisory board in each country, not just to understand, you know, their needs, not just to understand the dynamics of this market, not just to understand their ideas, also for the referrals. We are trying to also und…”
Insider's global Reshape event drew over 20,000 digital marketing attendees
“I remember that in last year's Reshape, we have more than 20,000 people joining us, digital marketers. By the way, we have an event, global event called Reshape. Every year we define the digital events in the world with the participation of the you know, the t…”
Çilingir: Insider's sales team is responsible for expansion revenue
“For us, by the way, our sales function is responsible from the expansion revenue.”
Çilingir: Insider lands with single products rather than full suites
“We land, we don't have the fantasy of selling our products at the same time, just in one time. We land with a specific product, and we expand in time.”
CEO Hande Cilingir personally records custom product demo videos for customer upsells
“This year, I started to, for example, shoot videos for our new products, where I'm using those new features by myself, and start to share them with the customers. I use the, like, you know, control panel. I create the scenarios myself. We are shooting those vi…”