Çilingir: Expansion revenue should equal at least 30% of acquisition revenue
Hande Çilingir · Top 10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Çilingir | SaaStr · Jul 12, 2022 · at 16:17
Hande Çilingir, CEO of Insider, shares SaaS revenue benchmarks regarding account expansion at a SaaStr conference.
0:00 / 0:07exact quote · 7.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And by the way, according to numbers, ideally your expansion revenues should consist at least like, 30% of your new acquisition revenue.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Hande Çilingir
Çilingir: Growth remains king over capital efficiency and profitability
“At the end of today, even in this, again, macroeconomic environment, where people are starting to look for also profitability or capital efficiency, still, ladies and gentlemen, growth is the king.”
Cilingir: Remote work and online communication have destroyed essential human interaction
“I'm a big enemy of the Online. I mean, online communication. I believe that world has lost a lot of things due to like, you know, work, working from home concept, the human interaction, and many things. It's not about only business.”
Çilingir: Top reps from Adobe or Salesforce often fail at startups
“Being able to sell this product of Adobe or Salesforce type companies doesn't mean that they can be also successful salespeople in your own organization, because every single product is different.”
Çilingir: Most SaaS companies that fail lack expansion products
“And most of the companies which failed in SaaS, as far as I observe they are actually lack of expansion products.”