Çilingir: SaaS pricing must tie vendor revenue directly to client growth metrics
Hande Çilingir · Top 10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Çilingir | SaaStr · Jul 12, 2022 · at 22:30
Hande Çilingir, co-founder and CEO of Insider, discusses the mistake of failing to align pricing models with mutual customer value and organic growth.
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“Trying to find a parameter which is going to be mutual to your product and your clients, or clients use of your product. Once you do that, you will see that and they will feel that it's going to be mutually beneficial and it should be visible to all parties at the same time. It means that When they are going to make more value through your product, by the use of your product, then they are going to have, like, better metrics that you will help them to, you know, you will help them for their growth, reaching their growth targets, and you will have the same. So having this sense of, you know growth, growth together, then they are going to be, I think, much more satisfied by what they do together, and then they are going to start to see you as your strategic partners. Not only something they purchased.”
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