Amplitude Tripled Lead-to-Pipeline Conversion Rate via Product-Led Sales
Mark Velthuis · The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis · Mar 10, 2023 · at 8:40
Mark Velthuis, VP of APJ at Amplitude, explains how adopting a hybrid product-led sales model improved their sales efficiency over traditional MQLs.
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“As a result of product-led sales, we have tripled our lead to pipeline conversion rate. So that means that our sales team is three times more effective in closing a product-led opportunity versus your traditional MQLs or hand raises.”
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