Velthuis: The number of digital products will double by end of 2023
Mark Velthuis · The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis · Mar 10, 2023 · at 3:21
Mark Velthuis, VP of APJ at Amplitude, discusses macro drivers behind the rise of Product-Led Growth (PLG) at a SaaStr conference.
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“We actually think that by the end of 20, 23 we'll double the amount of digital products out there in the market.”
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Velthuis: Software Signups Should Be Entirely Self-Serve Without Sales Reps
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Velthuis: Product-led sales accelerates deals instead of cannibalizing sales pipeline
“It doesn't cannibalize, ah, the sales. It actually frees up the sales team to go after those larger and more complicated deals. And frankly speaking, if you think of an OTE, To ACV or ARR ratio, you're using your sales capacity, your CAC, your cost of acquisit…”
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“But if you then follow up and see that usage, and then follow up with the sales team at the CFO level, You've got a story to tell, because you know that half of the team is already interacting with your software and getting value from it, and now you can start…”