Velthuis: Pure PLG is not realistic for large enterprise deals
Mark Velthuis · The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis · Mar 10, 2023 · at 7:33
Mark Velthuis, VP of APJ at Amplitude, explains why software companies must blend product-led growth with sales-led growth for enterprise accounts.
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“PLG can solve for a whole raft of use cases, but for the large enterprise opportunities, it's gonna be really tough to work with PLG. So pure PLG is not realistic in those scenarios.”
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