Velthuis: Bottom-Up Freemium Usage Empowers C-Suite Enterprise Sales Pitches
Mark Velthuis · The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis · Mar 10, 2023 · at 27:04
Mark Velthuis, VP of APJ at Amplitude, explains to a SaaStr audience member how freemium adoption by grassroots teams creates leverage for enterprise sales reps.
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“But if you then follow up and see that usage, and then follow up with the sales team at the CFO level, You've got a story to tell, because you know that half of the team is already interacting with your software and getting value from it, and now you can start talking about potentially a bigger deal size if they were not already paying in some shape or form.”
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