Amplitude

“I can tell you that 50% of all my customers, my install base, started off as a free customer, and they're now paying customers.”

“Everybody within Amplitude, from the intern, ah, up until the CEO and founder, Spencer, so he was flawless, ah, had to do a test on, ah, on, ah, on our product. So product accreditation, both well theoretical as practical”

“As a result of product-led sales, we have tripled our lead to pipeline conversion rate. So that means that our sales team is three times more effective in closing a product-led opportunity versus your traditional MQLs or hand raises.”

“But if you then follow up and see that usage, and then follow up with the sales team at the CFO level, You've got a story to tell, because you know that half of the team is already interacting with your software and getting value from it, and now you can start…”

“Recently we shipped Warehouse Native Amplitude, and that actually started at a hackathon four years ago where someone wanted, thought, hey, what if there was a version of Amplitude where I could use SQL queries to connect to a database versus using the data st…”

“The model that we have at Amplitude is we have deep functional experts that are supposed to be the single responsible person for each of these areas. So for governance, for data platform, for CDP, for analytics, for growth, for experimentation product, we've, …”

“Aqua hires are actually a really phenomenal method if you're at the scale of a company where you can bring in a bunch of talent. We've done this twice at Amplitude once with ClearBrain and once with Iteratively, and it's been a great success for us.”

“At this stage, you are no longer hiring executives who are doing the work themselves. You are instead hiring executives whose job is to hire other leaders who then do the scaling work and building out the teams.”

“Making the mental switch. This is actually the hardest part of changing from an early stage founder to a large organization executives. It is not a natural thing. They're very, very different roles.”

“As we got past that 200 milestone, I no longer could be in the weeds in every single thing, and so what happened is we went from 10% attrition overnight to 30% attrition. A 4.9 glass door score to like a three something. All these organi- what was happening wa…”

“At every single all hands we do there is a product demo where we share Something that's been shipped in the last week. It's considered a great honor to present that at all hands to an organization of 700 people”