vertical SaaS

“The big theme about machine learning is, it's going to change the world of SAS because all of a sudden, it's not just, The machine learning innovations will happen in the core categories that we've seen in the past. Those horizontal companies selling to custom…”

“Vertical SaaS businesses or just, you know, kind of non-platform SaaS businesses can maybe even like do a better job of scaling near-term revenue. Cause there's a clearer sales motion, clear use case that you're nailing.”

“And this is one of the advantages of vertical SaaS businesses in general. They have a really defined sales universe where people talk. So they got a couple of key logos using their platform, and then all of those businesses went and told all their other friend…”

“Categories have more rooms for number one than sometimes VCs realize, right? And that has certainly happened as SaaS and cloud has expanded, especially with vertical SaaS.”

“The perverse thing about this is, the better your category, the more likely that is to happen. If you're selling some very Focused vertical SaaS app, you're unlikely to find a spending arms race, right? But if you're in some horizontal platform category, peopl…”

“What I see again and again is I see founders who are pretty good and they hire rep after rep after rep that worked at Dropbox or whatever, and a hundred percent failure rate. Again, and again.”

“Every industry of any size, any industry with a 100,000 or more customers needs a system of record. They need a core operating system.”

“You want to go after Products that have potentially a hundred percent time, right? Where it's a hundred percent of your install base. And it turns out there's not that many of these, right? Cause like, you know, if you go down the stack of like what a small bu…”

“I think if you do the math, you almost have to earn at least 10 K a year from these very small businesses to make the math work.”

“Your early products should solve a very obvious problem for that customer. That customer agrees is a problem that they want to solve because usually those are also the things they're willing to pay you for.”

“We are led by the customer's problem set is the kind of only way I've ever seen it really work. You can lead by what makes you money. I think the challenge with that sometimes is that can run out on you. It's like eventually It's if it's not a valuable enough …”

“On the vertical SaaS side, a lot of, we're seeing a whole set of new companies that are popping up around these sort of basic manual work processes, because if you're a vertical provider, so if you're providing software to vet clinics, for example, There's a l…”

“Don't wait for them to discover that value because it probably won't happen and you probably have a leaky bucket.”

“In this deep of vertical SaaS, you've got to have a mix. Of that prior experience, that industry experience over SaaS experience, you can't over index on the SaaS side only”

“Vertical SaaS wins by eliminating choice.”

“So the like simple framework here is that the product owns success. So this means that It should be so aligned and so good with your verticals needs that it doesn't need translation and it doesn't need somebody to come back in and say, Hey, we noticed you're n…”

“I believe you can have both high velocity and high value sales. And the way you do this is you have to stop segmenting by company size. And this is where segmenting by sub vertical becomes even more important.”

“Being not for everyone is going to be your biggest advantage in vertical SaaS.”

“A lot of this, in my opinion, if it's like mission critical to do business with you, just make it free.”

“I will argue that every vertical SaaS needs a trial. Even if it's like a pop up one page full data filled in, there's not too much they can do. See where they go, see where they click, get them in some sort of demo mode to where your sales team then deploys an…”

“I don't know a single vertical SaaS company that doesn't want to add some type of banking or fintech product, right? At a bare minimum, they're adding some sort of Payroll, but they're also, they want to add credit, right? They want to add banking. They want t…”

“Most vertical SAS companies had no downturn, so-called downturn. And you know, I w I did, I was with the Sierra of owner this morning. They had no downturn in restaurant SAS.”