Net Promoter Score

also referred to as: nps

24 statements across 8 episodes · 16 bullish · 3 bearish · 7 people on the record · first statement Jul 7, 2017 by Jay Simons · said 3 times in 1 episodes since 2018 · across every show →

Mentions by year

brought up most by Tom Hale (3)

tap a year for its mentions
0021312018episodesmentions
0112018episodes it came up in
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2018 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Net Promoter Score, oldest first

Jul 7, 2017 positive
Insight
Simons: End-user NPS is the key leading indicator of SaaS growth
“So like end user NPS is probably like the important, ah, leading indicator of future growth. Like if your end users aren't happy, you know, even if I'm a Workday user, and if I'm not happy, long term that's not a great thing for Workday, even if the HR person …”
Jay Simons Jul 7, 2017 ▶ 24:01 Jay Simons, President @ Atlassian - The Inside Story Through IPO
Mar 17, 2018 positive
Assertion Not checkable as stated
Lemkin: Automile had an 80+ NPS, the highest in his portfolio
“They had the highest NPS at any company I've been involved with, literally 80 plus in the last round”
Jason Lemkin Mar 17, 2018 ▶ 11:04 SaaStrPRO AMA with Jason Lemkin
Mar 17, 2018 positive
Insight
Lemkin: Customer success managers should have 10-15% variable compensation
“Having a modest amount of a customer success manager's money tied to either expansion in the account or NPS in their accounts and having it be around 10%, 15% of their total compensation is, is a good starter.”
Jason Lemkin Mar 17, 2018 ▶ 27:20 SaaStrPRO AMA with Jason Lemkin
Mar 17, 2018 positive
Assertion Not publicly verifiable
Lemkin: Logikcull's NPS jumped to 50 after tying CSM goals to CSAT
“When he had his CSMs realigned around CSAT and NPS, his NPS went from negative to 50.”
Jason Lemkin Mar 17, 2018 ▶ 30:29 SaaStrPRO AMA with Jason Lemkin
Oct 9, 2018 positive
Insight
Hale: Detractors predict churn, advocacy predicts growth, and purchasing questions predict ARPU
“NPS is really great because it helps you predict where churn is. It's, it, you know, if you have, ah, detractors, it's really, it helps you identify who's gonna churn. Advocacy really helps drive, you know, this is, would you recommend this product or service.…”
Tom Hale Oct 9, 2018 ▶ 9:29 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 neutral
Assertion Not checkable as stated
Hale: Brazilian NPS averages 25% higher and UK scores 10% lower
“Brazil. Uniformly, across hundreds of thousands of NPS questions that we have asked, Brazil is about 25% higher, and I hate to say it, if anybody's from the UK, apologies, about 10% lower.”
Tom Hale Oct 9, 2018 ▶ 13:53 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Assertion Not checkable as stated
Hale: Automated issue resolution emails lifted NPS by three points in a month
“We saw that, ah, previous company. When we implemented that, we got a, like, three-point lift in NPS in the space of about a month.”
Tom Hale Oct 9, 2018 ▶ 27:12 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Insight
Hale: Choosing between relational and transactional NPS is a false dichotomy
“Some say relational NPS is better for B to B SaaS. Some people say transactional NPS is better for e-commerce sites. I say phooey. Both are good. So, I think it's a false dichotomy. I think you should ask both.”
Tom Hale Oct 9, 2018 ▶ 12:32 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Assertion Supported
Hale: NPS promoters deliver three to eight times the LTV of detractors
“Promoters provide three to eight times the lifetime value of detractors, because why? Well, they cost less, they stay longer, they retain, and they refer friends.”
Tom Hale Oct 9, 2018 ▶ 4:37 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 neutral
Assertion Supported
Hale: Two-thirds of Fortune 1000 companies use NPS to measure happiness
“About two thirds of the Fortune 1000 using NPS methodology as a way to measure customer happiness”
Tom Hale Oct 9, 2018 ▶ 4:56 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Assertion Not checkable as stated
Hale: NPS promoters renew at twice the rate of detractors
“One, promoters renewed at twice the rate of detractors. We had this. We had the correlation. We had all the renewal data, and we had all the NPS data, and we bound them together, and we said, look at this. This cohort of people, otherwise known as promoters, r…”
Tom Hale Oct 9, 2018 ▶ 6:44 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Insight
Hale: Over-delivering without heavy monetization naturally drives high NPS
“Turns out, if you want to have a high NPS, over deliver for your customers, and then don't monetize heavily.”
Tom Hale Oct 9, 2018 ▶ 21:28 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 bullish
Assertion Partly supported
Hale: Apple maintains an NPS in the 70s despite premium pricing
“NPS leader. Apple. Oh my god. NPS in the seventies. Crushing it. Premium price point, too. Really interesting. High price, high NPS.”
Tom Hale Oct 9, 2018 ▶ 9:53 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 neutral
Disclosure
Hale: SurveyMonkey surveys relational NPS quarterly and transactional NPS post-event
“At Survey Monkey, we do both, and we ask it in various spots along the customer life cycle. We ask it in a relational way, probably once every six months, increasingly now one a quarter. We ask it in a transactional way, after purchase, after a service experie…”
Tom Hale Oct 9, 2018 ▶ 12:49 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Insight
Hale: NPS functions as a risk management metric during business transitions
“This is an example of using NPS, not just to drive growth, but to map, to minimize risk. And so what we did is we looked at the NPS of our customers and measured it as we were making this four-quarter transition between, you know, subscription and transaction,…”
Tom Hale Oct 9, 2018 ▶ 8:20 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Assertion Partly supported
Hale: NPS leaders outgrow industry competitors by a factor of two
“In fact, in every industry, the NPS leader tends to outgrow the competitors by a factor of two.”
Tom Hale Oct 9, 2018 ▶ 4:25 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Oct 9, 2018 positive
Assertion Not checkable as stated
Hale: NPS promoters demand half the discount in sales negotiations
“Promoters demanded half the discount. When they talk to our sales accounts.”
Tom Hale Oct 9, 2018 ▶ 7:02 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Jul 10, 2019 negative
Assertion Not checkable as stated
Busque: TaskRabbit's NPS Plunged to Negative After Overnight US Product Pivot
“We also had net promoter score which you might be familiar with, measuring just that customer happiness on the marketplace. It went from, like, we were probably in, like, the sixties or seventies, it went down to, like, negative.”
Leah Busque Jul 10, 2019 ▶ 21:48 Crushing the Pivot: Lessons Learned from a Product Reboot with TaskRabbit
Apr 25, 2023 bullish
Assertion Not checkable as stated
Robertson: Customer research can boost NPS 10x and upsells by 26%
“If you look at the impact of customer research, you can see 10 X of an increase year over year. Sorry if that's not showing up appropriately there. That is a 10 X, not an I. An increase in customer satisfaction or NPS. A 20% increase in upsell and cross sell r…”
Tara Robertson Apr 25, 2023 ▶ 3:48 Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson
Aug 3, 2023 negative
Assertion Not checkable as stated
Lemkin: Stressed SaaS startups are seeing CSAT plunge while NRR rises
“This is something I hadn't seen ever in my history of SAS, but I see it all over the place now is CSAT and NPS down, but NRR up. This is reaction to stress.”
Jason Lemkin Aug 3, 2023 ▶ 36:43 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
Jun 21, 2024 positive
Assertion Not checkable as stated
Blond: Brex Tied LTV and Churn Directly to First 30 Days
“Customer happiness, like NPS, lifetime value, the likelihood of churn. We were able to tie all of these things back to the experience that they had in the first 30 days that they were a customer.”
Sam Blond Jun 21, 2024 ▶ 29:41 Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond
Mar 14, 2025 negative
Opinion
Mehta: Net Promoter Score is not valuable due to poor response rates
“This is a good metric. It's good to track it. Also, you often don't get good response rates. You also get random people filling it out. So most people don't find this super valuable.”
Nick Mehta Mar 14, 2025 ▶ 11:12 The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta
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