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churn rate

also referred to as: churn rates

4 statements across 4 episodes · 0 bullish · 2 bearish · 4 people on the record · first statement Jul 26, 2017 by Mark Roberge · across every show →

Everything said about churn rate, oldest first

Jul 26, 2017 negative
Assertion Not checkable as stated
Roberge: HubSpot Suffered an 8% Monthly Churn Rate at $2.5M ARR
“Eight months later, it was looking good. We probably were doing two and a half million at that point. We had, you know 10, 12 reps. But churn was eight percent a month.”
Mark Roberge Jul 26, 2017 ▶ 13:18 Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them
Oct 11, 2018
Insight
Princen: 10% monthly churn in low-touch SaaS means zero product-market fit
“Two percent is a very good monthly churn for a low touch type business. Five percent is okay. 10% is a problem. 10% basically means you don't have any product market fill market fit and your business is, you know, is not sustainable.”
Guillaume Princen Oct 11, 2018 ▶ 15:12 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Mar 18, 2020
Insight
Lemkin: SaaS sales cycles and churn rates are highly correlated
“Sales cycles and churn rates are highly correlated.”
Jason Lemkin Mar 18, 2020 ▶ 36:18 Webinar: What It Was Like in '08-'09. And We Can Learn for '20.
Jan 10, 2021 negative
Insight
Kellogg: ARR is a fact while churn rates are an opinion
“There's a semi-famous quote that but cash is a fact, profit is an opinion. I feel the same way about ARR and churn, that ARR is a fact churn, And churn rates are an opinion.”
Dave Kellogg Jan 10, 2021 ▶ 30:29 Churn is dead. Long live Net Dollar Retention Rate with Dave Kellogg | SaaStr Software Community
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