Roberge: HubSpot Suffered an 8% Monthly Churn Rate at $2.5M ARR
Mark Roberge · Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them · Jul 26, 2017 · at 13:18
Mark Roberge recounts HubSpot's early scaling crisis in 2007–2008 when rapid sales hiring led to high customer churn.
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“Eight months later, it was looking good. We probably were doing two and a half million at that point. We had, you know 10, 12 reps. But churn was eight percent a month.”
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