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Guillaume Princen

Head of France & Southern Europe, Stripe · 0 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Guillaume Princen serves as Stripe's Head of France and Southern Europe. He advises startups on essential SaaS business metrics, pricing strategies, and billing models.

11statements → 3claims → 0claims resolved → —average certainty → —average debate potential →

1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 8 insights · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Guillaume argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Guillaume Princen: Subscription E-Commerce Grew Over 100% Annually for Five Years
“Growth of the kind of subscription e-commerce industry has been over a hundred percent year on year for the past five years, according to McKinsey.”
Guillaume Princen Oct 11, 2018 ▶ 0:10 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe

Their most notable contradicted claim

Assertion Contradicted
Princen: SaaS businesses have COGS between 5% and 15%
“SAS businesses don't have high cost of goods sold. So, you know, they have between five and 15%.”
Guillaume Princen Oct 11, 2018 ▶ 5:00 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe

Everything Guillaume Princen said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Princen: Requiring credit cards for free trials improves lead quality
“Requiring credit card details before a free trial usually helps. Cause you get much more qualified kind of people. You can focus more on, on those.”
Guillaume Princen Oct 11, 2018 ▶ 16:34 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: Hybrid SaaS sales models fail often because company DNA favors one style
“There's obviously a hybrid models. Companies try to do both and some of them succeed, but it's actually hard because the DNA of the company is usually either on the left side or, well, either low touch, either high touch.”
Guillaume Princen Oct 11, 2018 ▶ 9:45 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: 10% monthly churn in low-touch SaaS means zero product-market fit
“Two percent is a very good monthly churn for a low touch type business. Five percent is okay. 10% is a problem. 10% basically means you don't have any product market fill market fit and your business is, you know, is not sustainable.”
Guillaume Princen Oct 11, 2018 ▶ 15:12 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: High-touch SaaS churn exceeding 15% annually is highly dangerous
“Seven percent annual churn is good. It's actually very good. 10% is kind of reasonable, but you want to be careful if you start going beyond the 10, 15% range.”
Guillaume Princen Oct 11, 2018 ▶ 15:50 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: SaaS businesses must let quitting customers leave to avoid chargebacks
“Let real quitters quit. Otherwise you're going to enter all sorts of problems. You're going to have chargebacks. You're going to have extra costs because people are going to start to say, no, I didn't want to pay for this service bank. Please, you know reimbur…”
Guillaume Princen Oct 11, 2018 ▶ 16:58 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: A 10% SaaS price increase drives a 10% valuation increase
“Imagine, you know, you're able to kind of increase your pricing by, say, one percent, 10%. That's a one percent or 10% increase of your company value in a SaaS business. We're looking at pure Margin here.”
Guillaume Princen Oct 11, 2018 ▶ 18:56 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Assertion Not checkable as stated
Princen: Netflix gained 3-4% in value from a one-dollar price hike
“Netflix increased their prices by a dollar, you know, a few, what is it a few months ago? What did it change? For customers, not much for Netflix, you know, that's a, what is it? Three, four percent increase of value. Suddenly.”
Guillaume Princen Oct 11, 2018 ▶ 19:22 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: Active user pricing reassures enterprise buyers against internal adoption risk
“And so this kind of idea of proactive user and active, you know, you can define companies spend, you know, hours defining what an active user is is actually much more reassuring for a customer because it kind of hedges the risk of change management training th…”
Guillaume Princen Oct 11, 2018 ▶ 23:16 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Assertion Contradicted
Princen: SaaS businesses have COGS between 5% and 15%
“SAS businesses don't have high cost of goods sold. So, you know, they have between five and 15%.”
Guillaume Princen Oct 11, 2018 ▶ 5:00 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Insight
Princen: SaaS companies cannot deploy sales teams on $324 customer LTV
“Like, you're not going to build a whole freaking sales team with, you know, salespeople spending days to close, you know, a customer if the customer is going to bring you 324 dollars in the matter of its lifetime.”
Guillaume Princen Oct 11, 2018 ▶ 25:38 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Assertion Supported
Guillaume Princen: Subscription E-Commerce Grew Over 100% Annually for Five Years
“Growth of the kind of subscription e-commerce industry has been over a hundred percent year on year for the past five years, according to McKinsey.”
Guillaume Princen Oct 11, 2018 ▶ 0:10 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe

Played on the show (1)

Episodes where a recording of Guillaume Princen was played rather than Guillaume taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe Oct 11, 2018 25m aired address
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