Chief Marketing Officer

“I think a true CMO today is somebody who cares about the entire customer lifecycle and is trying to bridge that, not just outside of the organization, but internally.”

“I can't remember the stat, but I think like the average tenure of a CMO is something like 14 or 16 months. So the CMO has the highest turnover in the C-suite.”

“CMOs last one and a half, two, two and a half years. You're gonna be hiring one soon, whether you just hired one or not.”

“Now to me, the best practice here is that marketing should be the quarterback of the pipeline, because if you think about those four funnels, the only person they all report to is the CEO. So either you're going to be the quarterback of the pipeline, or you're…”

“And especially these days, it seems like CMO has a half-life sometimes measured in single digit months. There's so much turnover at the top”

“What I have found over and over is if you have a founder or a CEO with a particularly large vision, they're thinking 20 years out. They're thinking big, far reaching, you know, wide kind of visions, and it's the job of the CMO to bring it down to the one year,…”

“And you can see from the data, 30% are hiring their CMO a year, less than a year from going public. You know, a total of 54% two years to IPO. And then on the dollar side, 46% are hired after a hundred million ARR.”

“So CMO to CMO connects. CTO to CTO connects so that they can discuss challenges and goals. That in and of itself is delivering a differentiated experience because you're offering strategy in a way that maybe your peers aren't able to do, particularly not at sc…”

“Now, if you talk to some of the best CMOs at scale, right, and I've asked them many times over the years, they'll typically tell you, 15%, 10%, usually not more than 20% because of the pressures to deliver for sales, but they're spending double digits of their…”

“Most CMOs have like two or three things they like to do and the rest, they sort of hand off to their team or are mediocre at it.”

“And I'm now encouraging CMOs to like have much leaner content teams, and just a few people that can run content workflows at scale, because the output is just as good, if not better.”

“And we talk a lot about that in my kind of CMO circles, but I see us being at that point in the next eight months. Like people are going to re re-imagine the experience and build for that.”