Brian Halligan, every mention
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every year anyone Jason Lemkin 34Yamini Rangan 5Mark Roberge 4Pat Poels 2Ryan Bonnici 1Michelle Benfer 1Katie Burke 1
Verbatim, from the transcripts: the passages where Brian Halligan comes up
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 35:11 Jason Lemkin I don't know, HubSpot, you know, we would go every year at Sastradio, we would ask how many folks are on HubSpot versus Salesforce, and at first only a few would raise their hands, and then when Brian and Dharmesh came in like, 20, 22, the…
The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
- ▶ 27:29 Jason Lemkin So I, I just bought it.
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 48:28 Jason Lemkin Every CEO I know of at the biggest companies, I asked Brian Halligan from the chairman of HubSpot this the other day, I asked Yamini too.
Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin
- ▶ 39:45 Jason Lemkin I wrote up this week, the CEO came and gave a presentation on a million chats between my AI, uh, Brian Halligan's from HubSpot, Keith Raboy, uh, and, and Lenny's. 2 times in the scene
AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan
- ▶ 38:41 Jason Lemkin And I guess this is an obvious point, and some people make fun of it because it's a conceit, but when they're talking to me, if you have, I don't know if you have a Yamini AI like Brian does, but if you put one on the HubSpot website,…
- ▶ 47:31 unnamed speaker I do have a question, but the first question is hopefully Brian Halligan's doing well. 2 times in the scene
AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
- ▶ 22:06 Jason Lemkin Brian Halligan, who's better than me at every level, but he's said many times what he thinks is going to happen is AI is going to lead to more, less specialization in sales, more generalization.
- ▶ 55:44 Jason Lemkin A digital SE like this is Brian Halligan's digital one on Delphi is going to come to the zooms. 3 times in the scene
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 27:31 Jason Lemkin Cause I tried, we Brian, I, I tried to used to talk to digital Brian Halligan. 2 times in the scene
The 10-Point Checklist For When You Sell Your Company With Founder Collective's Dave Frankel
- ▶ 27:44 Jason Lemkin Founder of HubSpot, and we got into M&A unexpectedly, and the track we went down is,
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 9:28 Jason Lemkin Brian Halligan, who co-founded HubSpot, he wrote this up on, on LinkedIn, on social media that is, I can't believe how hard founders are working today compared to when I build HubSpot. 2 times in the scene
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 15:54 Jason Lemkin You guys probably know this, but when I talked with Brian Halligan the other day, I didn't realize Dharmesh right now HubSpot isn't charging for their agents.
9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
- ▶ 12:13 Jason Lemkin I asked, I asked Brian and Darmesh from HubSpot. 2 times in the scene
How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
- ▶ 1:28 Jason Lemkin The M in SMB as Brian used to say, or likes to say, right?
- ▶ 8:47 Michelle Benfer We actually did a really interesting study, um, when I was at HubSpot, uh, with a graduate student from MIT, and this was actually Brian Halligan, the founder, had, um, asked us to, uh, do this research, which was, if we take a look at how…
From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
- ▶ 27:23 Jason Lemkin If you watch, I did a video with Brian Halligan, who was chairman and was CEO of HubSpot a week before a snowmobile accident in 20, 21 crazy story. 2 times in the scene
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 12:39 Jason Lemkin In the early days, but I met him because they were thinking of going into CRM back then, and he and Brian had already thought about it for years.
Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
- ▶ 17:56 Jason Lemkin Um, HubSpot famously, Brian and Dharmesh came to Sastra Annual a couple of years ago, and there's a great deep dive on it on YouTube, but, you know, HubSpot's NRR was like less than 80% up until 25 or thirty million in ARR, right?
Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
- ▶ 23:37 Jason Lemkin See a few reports decide, is that Brian Halligan really going to go?
Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
- ▶ 14:44 Jason Lemkin I guess we did in 20, 22 after that, but we did it with Dharmesh and Brian, the co-founders.
What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024
- ▶ 12:14 Jason Lemkin Well, Dharmesh and Brian, the co-founders of HubSpot came and I, I, I knew a lot about, I knew them, but one of the things that in the early days is for two years, each of them had to write a blog post today about marketing.
SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
- ▶ 24:25 Jason Lemkin We can't all be in the top one percent or 10%, but be worried, and another great session from Saster Annual this September, if you want to watch it, I did it with the founders of HubSpot, um, Brian Halligan and Dermesh Shah,
Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr CEO Jason Lemkin
- ▶ 8:18 Yamini Rangan And, uh, the biggest transformations, probably one of the, the best in a strategic move that Brian and Dharmesh could have done is just take us from that marketing automation company to a CRM 3 times in the scene
- ▶ 21:15 Yamini Rangan At some point in 20, uh, 16 to 17, uh, Brian Dharmesh made this really counterintuitive bet that they were going to go from a sales led motion to a product led motion.
- ▶ 27:36 Yamini Rangan One of probably the most strategic bets that Brian and Dharmesh made was to, again, go from marketing automation to CRM.
- ▶ 40:29 Jason Lemkin HubSpot went from, I didn't even know this until, uh, I think Dharmesh and Brian said it's from like 85% NRR all the way up until like 30 or forty million, right?
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 1:55 Jason Lemkin The two, the two big interviews I did were with Ben Chestnut from MailChimp yesterday, and with Dharmesh and Brian from HubSpot, and it was interesting that they broke rules, and I don't mean in an edgy way, I don't mean, what I mean is…
- ▶ 15:47 Jason Lemkin I mean, Brian said it took him 10 years to be proud of the product.
- ▶ 19:20 Jason Lemkin Well, so Brian Halligan, the co-founders here, I mean, HubSpot's worth almost twenty billion. 2 times in the scene
- ▶ 42:48 Jason Lemkin I love everything about Brian and, and Dharmesh and the company.
- ▶ 55:27 Jason Lemkin Brian Halligan was the most extroverted sales guy.
How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici
- ▶ 22:59 Ryan Bonnici Brian Halligan and being like, look, I really appreciate that you want to, um, get the word out there about this new feature, but no one cares.
Engineering Your Own "Luck": The 3 Key Rules of Building Globally Distributed Teams with Eventbrite
How to Build Happier Employees - Founder & CTO and Chief People Officer at HubSpot
- ▶ 12:08 Katie Burke Brian Dharmesh started the company out of MIT Sloan.
Sales AMA: Your Burning Questions Answered
- ▶ 18:12 Mark Roberge Halligan was like, I don't think it's working. 3 times in the scene
Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them
- ▶ 13:14 Mark Roberge And Halligan was like, all right, hire one rep a month.