Brex, every mention
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every year anyone Sam Blond 239Jason Lemkin 69Anu Hariharan 20Sterling Snow 10Lucas Fox 9Henrique Dubugras 7Amelia LeRutte 7Justin Bedecarre 5Eléonore Crespo 4Matt Plank 3
Verbatim, from the transcripts: the passages where Brex comes up
CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
- ▶ 14:11 Sam Blond This is always a fun one, and I can certainly do it at Brex, Zenefits, and others.
- ▶ 16:25 Sam Blond There's the first one, interestingly, that you highlighted it, you know, most of my career, I was at a company called Zenibits and then Brex more recently at Zenibits. 6 times in the scene
The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
- ▶ 22:51 Jason Lemkin I mean, recently, Amelia had Tenk become our AI VP of Finance and get connected to Brex and QuickBooks and everything.
- ▶ 32:09 Jason Lemkin We saw it in finance when we attach it to Bill and QuickBooks and Brex.
How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
- ▶ 8:29 Jason Lemkin It's hooked up into our Brex.
The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
- ▶ 19:19 unnamed speaker The last two things I hooked up was Brax because we use Brax right now for, you know, credit card payment. 6 times in the scene
- ▶ 36:32 Jason Lemkin Sam, many of you know from prior Saster engagements, CRO Confidential, ran sales at Brex famously.
- ▶ 51:27 Jason Lemkin We didn't know that by hooking the agent up to Bill Brex and everything else, you could come up with all this automation.
- ▶ 1:01:38 Sam Blond And we'll go a little bit, even more upmarket, but like the Brex's of the world, right?
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 15:15 Amelia Ibarra We used Bracks. 3 times in the scene
- ▶ 24:32 Jason Lemkin We have, we have money at Brax, Silicon Valley bank in Wells Fargo, right? 5 times in the scene
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 1:11:50 Amelia LeRutte Stripe, QuickBooks, Bill.com, Brex, whatever. 7 times in the scene
The 90/10 Rule for AI Agents: What to Vibe Code, and What To Just Buy
- ▶ 53:20 unnamed speaker Um, Sam, who you guys might've known from Brex, um, who was the CRO there. 2 times in the scene
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 24:34 Jason Lemkin Brex 2 times in the scene
The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
- ▶ 38:00 Jason Lemkin I tried to get an answer question in the, but I couldn't get any question out of my bot.
How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer
- ▶ 51:57 Jason Lemkin If Mercury or Brex, which we both use and appreciate and love, if they all take, don't really have AI support or can't get back to you, add a basic agent like we started with Delphi.
Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin
- ▶ 19:40 Jason Lemkin You're going to see folks that worked at wherever Brex and Rippling and Ramp and Datadog and Mongo.
AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
- ▶ 11:38 Jason Lemkin And how many, I remember back in the day when Brex was taking off and Sam was really into efficiency pre-AI, the goal was at least four, four, to be automation state of twenty-twenty-one.
The AI Impact on Banking and Finance with CEO and Co-founder at Treasury Prime, Chris Dean
- ▶ 13:08 Jason Lemkin I'm going to pick three Brex, Mercury and Chime. 8 times in the scene
How Windsurf Built A Billion-Dollar AI Leader and a Winning Sales Machine
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 31:29 Jason Lemkin He hired 10 people, all of them, except Sam Blonde, who had done a lot with them, became Brex.
From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship
9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
- ▶ 8:08 Jason Lemkin We had one SDR back in the day, Sam Blond, who you all know, then went on to be Cyril Brex and more.
Usage-Based Revenue Models: Successes & Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential
HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- ▶ 5:25 Jason Lemkin Our revenue team went on to be the CROs of Brex, Rippling, Gong,
Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth
Approaching Half a Million Customers: How to Win in SMB | BILL CEO and Founder René Lacerte
- ▶ 47:58 Jason Lemkin It just, all of a sudden, no one wanted to do the space, then we've got Brex and Ramp and Divi and 70 and others I've never heard of.
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 16:46 Jason Lemkin CROs at Brex, CRO at Ripley now, Gong, also CRO at Gong, CRO at Gong. 2 times in the scene
The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank
- ▶ 1:16 Sam Blond Most recently CRO at Brex.
- ▶ 17:07 Sam Blond In the early days at Brex, our office manager came to me and said, there's somebody here to see you with a delivery.
- ▶ 20:39 Matt Plank And when we launched the finance suite, we were like directly competing with Brex, with ramp, with like really great products, good go to market organizations, like companies that were doing really well, very well respected. 2 times in the scene
- ▶ 25:58 Matt Plank Launching Finance Cloud as an example, um, of course, Brex and Ramp and these guys were, like, good competitors, and I wanted to be involved in, like, how do we win, and what do we do, and what product do we need to build, and how do we…
How to Hire a Great VP of Sales Today with SaaStr CEO Jason Lemkin
- ▶ 23:07 Jason Lemkin We talked a lot about this with Sam Blahn, who was Xero Brex in our Miami meetup earlier this year.
- ▶ 39:54 Jason Lemkin Why are those folks the heads of revenue at Rippling and Brex and so many other companies? 2 times in the scene
Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond
- ▶ 0:08 Sam Blond As the voice of God mentioned, I was CRO at Brex.
- ▶ 4:39 Sam Blond And so this is one thing at Brex that we actually did get right. 2 times in the scene
- ▶ 11:01 Sam Blond When I think about my time at Brex, I I've, I've talked a lot about a champagne cam campaign that we did where we sent bottles of champagne to founders.
- ▶ 17:26 Sam Blond So much effort goes into things like Brex was just on this CNBC disruptor or 50 list and somebody on marketing worked really hard in getting Brex 6 times in the scene
- ▶ 23:06 Sam Blond The free product one, when we would give a new customer demo at Brex in the early days, hopefully still today, we would walk through the product. 4 times in the scene
- ▶ 26:28 Sam Blond One thing that we measured while I was at Brex was conversion rates.
- ▶ 29:17 Sam Blond We did this thing at Brex 3 times in the scene
- ▶ 32:31 unnamed speaker Who wants Brexit? 8 times in the scene
The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov
- ▶ 1:56 Jason Lemkin I remember, in the early days of Gong, when, back in the days when we were acquired by Adobe, one of our guys, Sam Blonde, who then became CEO of Brex, they gave us 20 reps.
Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
- ▶ 0:18 Jason Lemkin He was Sarah Brex.
- ▶ 30:22 Sam Blond When we started at Brex, 4 times in the scene
- ▶ 38:01 Jason Lemkin They have no idea how these companies, how Brex or Vimeo or Rome works. 2 times in the scene
What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross
- ▶ 19:20 Jason Lemkin I don't know what it was at Brex in 20, 21, but times were good in terms of revenue per employee.
2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
- ▶ 5:37 Jason Lemkin And that's why even great companies like Brex just announced they had to lay off 20% at 253 hundred million in revenue. 3 times in the scene
What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Sam Blond
- ▶ 0:55 Sam Blond Gone on to work with me again at Brex, where she came in as I think senior director of SDR.
- ▶ 1:41 Sam Blond For context, about 80% of Brex's revenue came from sales outbound. 5 times in the scene
- ▶ 5:11 Sam Blond Ashley, you joined Brex when we are about two million dollars in ARR, and I would say for a lot of businesses, if you're a software business, that maps to less ARR because Zenefits made money on interchange.
- ▶ 23:22 Sam Blond And so you started at Brex, where did we start? 6 times in the scene
- ▶ 41:46 Sam Blond Yeah, I think one thing that is missed in the sort of spreadsheets and something that came up periodically at Brex before we made the change that we highlighted around the incentive structure, we had AEs. 3 times in the scene
CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong's SVP
- ▶ 0:31 Sam Blond Most recently I was CRO at Brex. 2 times in the scene
- ▶ 18:02 Sam Blond Um, and you know, I, I regularly do saster talk, so I don't want to repeat over and over again what they are, but the outbound one, um, Brex sort of famously did a champagne campaign where we were sending bottles of champagne as part of… 2 times in the scene
- ▶ 22:29 Sam Blond Uh, when we measured conversion rates at Brex by whether or not we visited the customer in person.
- ▶ 26:36 Sam Blond Um, so I'll frame this when I think about the two most impactful things that I have, uh, done at Brex, at Zenefits, at companies that I've been at, companies that I've sort of advised for and worked with. 5 times in the scene
The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
- ▶ 10:47 Sam Blond One thing that we did in the early days of Brex was we measured conversion rates based off of whether a potential client received an onsite visit or not.
- ▶ 19:18 Sam Blond One analogy that comes to mind, um, thinking back in the early days of Brex, um, a couple things that we did that really led to our early success, um, was we, we were not, uh, everywhere for everyone. 2 times in the scene
- ▶ 28:29 Jonathan Vassell Similar maybe to Brex early on where you've got, you know, um, new origination of new businesses create being created because you're targeting the startup kind of startup world for us. 2 times in the scene
2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
- ▶ 17:46 Jason Lemkin The Gainsight, Algolia, TalkTest, Greenhouse, Dataiku, Checker, Rippling, Deal, Brex, Navarre, who's here,
How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund
- ▶ 17:57 Sam Blond Uh, one thing that I recognized at Brex, um, and this happens organically, all of the focus of the business when you first start from a go-to-market standpoint is on customer acquisition because you don't have any customers. 4 times in the scene
- ▶ 21:33 Sam Blond Uh, the first outbound campaign that we did at Brex was we bought 300 bottles of Veuve Clicquot champagne. 6 times in the scene
- ▶ 24:11 Sam Blond Uh, Brex did things very differently. 6 times in the scene
- ▶ 26:08 Sam Blond 2018, when Brex launched, most startups were spending a lot of money online. 6 times in the scene
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
- ▶ 2:23 Jason Lemkin They end up with a classic outbound team that reports to sales, um, that does true, pure outbound, right, like Sam Blond talked about in the first Breck session, and then marketing owns its own number and leads, um, and they often will…
- ▶ 11:36 Jason Lemkin Brex or Divi or other, or LaunchDarkly or other great folks have come, but they're not a pirate or romantic.
- ▶ 26:56 Jason Lemkin It was interesting when Sam Blond from, that was CRO of Brex, kicked it off, he talked about how even Brex, which is, which was still relatively SMB for a long period, how the AE's had to do half of their own deals through outbound, and,… 2 times in the scene
Rippling CEO Parker Conrad's Theory of the Compound Startup: Disrupting How We Think About Software
- ▶ 34:03 Parker Conrad I went to Brex.
SaaStr CRO Confidential: Principles that Drove Wiz’s $0 to The First $100m ARR | Wiz CRO Colin Jones
- ▶ 0:32 Sam Blond Some of the hacks that Brex put in place while scaling from zero to four hundred million in revenue. 2 times in the scene
- ▶ 5:03 Sam Blond So there are some, some similarities to what I experienced in joining Zenefits and Brexit, and there's one thing that stands out that is, um, dissimilar. 4 times in the scene
- ▶ 20:19 Sam Blond It was thinking back to my time at Brex. 2 times in the scene
- ▶ 22:59 Sam Blond We've had several folks on this podcast, um, Jameson Young from Gong, Matt Plank from Rippling, Trish Masha now at Guild Education who ran RevOps at, uh, Brex.
CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers | CoSell.io Co-Founder
- ▶ 0:48 Sam Blond I'll actually be doing two sessions, one around, uh, the 10 hacks that helped Brex scale from zero to four hundred million in revenue.
- ▶ 12:14 Sam Blond I'm going to talk a little bit about what we did specifically to acquire customers and even more tactically, uh, how we acquired customers through outbound in the early days at Brex, which I think will be a decent segue to sort of like… 6 times in the scene
- ▶ 23:47 Brendon Cassidy I imagine you did that at Zenefits Brex, because, you know, and we use that as, as, um, armor.
- ▶ 34:41 Sam Blond It was Brex. 3 times in the scene
SaaStr CRO Confidential: Sam Blond + Omni Founder Colin Zima on the Power of Leveraging Your Network
- ▶ 18:24 Sam Blond Um, and then along this, this company journey, um, there was a period of time at Brex where, uh, our founders, um, spent less time customer facing and then very quickly realized that, uh, that was a mistake.
- ▶ 18:45 Sam Blond Uh, his calendar full of customer calls as we were exploring, developing this new product called empower.
- ▶ 36:14 Sam Blond Um, but one thing that does come to mind, uh, and I'll relate it back to, back to Brex and also talk a little bit about how you're doing this at Omni. 3 times in the scene
SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
- ▶ 8:33 Sam Blond Value prop is, uh, uh, very strong and definitely resonating, um, uh, a big, um, uh, well, a little bit of frustration towards the end of Brex was in Brex remained distributed as you described, um, was just like waking up and having back… 2 times in the scene
- ▶ 16:57 Sam Blond There are two things that resonate that you just touched on, um, and they, they resonate with me in part because, uh, at Brex, I observed Enrique, who is co-CEO, um, uh, basically building a startup within a startup. 2 times in the scene
- ▶ 17:15 Sam Blond Brex launched this sort of up market, uh, expense management product called Empower, um, which was almost like forming a new business.
- ▶ 43:46 Sam Blond Um, we did a bunch of that at Brex.
Gainsight CEO Nick Mehta: My Top 10 Mistakes In 10 Years (LIVE SaaStr Workshop Wednesday)
- ▶ 20:23 Jason Lemkin I look at Jameson, SVP of sales, all the way, writing 200 plus million dollar company, Sisense, all these folks, Brex, I'm not saying that some of them will finish everything on the way to a billion, but none of them needed to be topped,…
Being a Rebel to Build a Movement: Non-Traditional Approaches to Scale | DoNotPay CEO Joshua Browder
- ▶ 13:11 Joshua Browder Uh, when Brex was starting out, they plastered San Francisco with billboards.
CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah
- ▶ 0:34 Sam Blond The Senior Vice President of Go to Market Strategy, Operations, and Enablement at Guild Education, formerly held that same role at Brex alongside me.
- ▶ 3:04 Sam Blond I attribute so much of my personal success and the success of the teams that I've been a part of to this function and Trishma specifically to you, um, as, as it pertains to Brex. 3 times in the scene
- ▶ 13:49 Sam Blond Lots going through my mind just around my personal experience, uh, both with Zenefits and then with Brex. 2 times in the scene
- ▶ 25:04 Cherishma Shah So I think thinking through, uh, like having this part, like, I love the fact that as soon as you went to Brexit, like this was a conversation you had because you saw the value in it. 2 times in the scene
- ▶ 32:40 Sam Blond Neither way is right or wrong, but what does need to remain consistent is the sort of embedding within the go-to-market team that you are partnering with. 2 times in the scene
- ▶ 41:31 Sam Blond I think the way that you did it at Brex was you were my business partner. 2 times in the scene
- ▶ 48:36 Sam Blond And I'll talk about, um, in the interest of time, maybe just one of them. 4 times in the scene
SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
- ▶ 40:08 Jason Lemkin And, you know, the last one we had the CEO of SalesLoft, which was bought by 2.5 billion, we had the CEO of Brex, which was worth twelve billion, and we had the head of demand gen for Snowflake, so that's a pretty good lineup, right?
How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
- ▶ 13:33 Sam Blond In Brex, my experience after Zenefits was, was far more measured, at least in
- ▶ 19:46 Sam Blond Uh, I've done segmentation at, um, every company that I've been at, whether it was EchoSign, Zenefits, Brex.
- ▶ 29:04 Sam Blond I remember when, uh, I joined Brex, uh, we, we hadn't launched yet.
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