Amelia Ibarra

32 statements across 8 episodes · 6 bullish · 13 bearish · 2 people on the record · first statement Nov 21, 2025 by Amelia Ibarra · said 17 times in 13 episodes since 2018 · across every show →

On the record as a speaker too: Amelia Ibarra's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Jason Lemkin (11), Sam Blond (2), Sarah Kennedy (1)

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2026 4 mentions in 2 episodes 2 per episode
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2018 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Amelia Ibarra, oldest first

Nov 21, 2025 bearish
Opinion
Ibarra: Most companies adopting AI agents fail to see impact
“So I think we're in this right now sort of paradoxical world in November of 2025, where a lot of folks have adopted at least one sort of AI or agent, but maybe to Jason's point that he just made, a lot of them aren't seeing the impact because either they're ex…”
Amelia Ibarra Nov 21, 2025 ▶ 9:58 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Nov 21, 2025 bearish
Opinion
Ibarra: Expecting immediate ROI and headcount cuts from AI is false
“Jason's point on like immediate ROI and headcount is a hugely false expectation that I hope nobody has on this call, but if you had it maybe going into this, can kind of course correct on where you're going to see lift.”
Amelia Ibarra Nov 21, 2025 ▶ 12:34 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Nov 21, 2025 negative
Insight
Ibarra: Running multiple AI vendor bake-offs wastes time instead of saving money
“Like, I think in trying to save money, you're actually spending a lot more time than you normally would just deploying these and getting the outputs of AI by doing these 10 different betas. I was like, just pick one, and if you feel like the cost It's prohibit…”
Amelia Ibarra Nov 21, 2025 ▶ 57:56 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Nov 21, 2025 neutral
Disclosure
Ibarra: Managing 20 AI agents takes the majority of our time
“Right now it does take literally the majority, I would say, of both mine and Jason's time to run all these agents and use them successfully”
Amelia Ibarra Nov 21, 2025 ▶ 3:55 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Nov 21, 2025 negative
Opinion
Ibarra: AI-native GTM agencies are selling snake oil
“There's no agency that already knows how to do this. There's no, maybe there's a few like ester people at orgs that you can try and steal. But outside of that, I wouldn't, you know, buy the snake oil of, oh, we're an AI native agency and we know how to do GTM …”
Amelia Ibarra Nov 21, 2025 ▶ 15:24 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Dec 10, 2025
Insight
Ibarra: Never unleash AI agents across an entire database at once
“You should never just unleash an AI agent on your entire, entire database. Like, Do not do that. It will not be customized. It's not going to work like this. Like, you do need to train either sub-agents, depending on what platform you use, or do, like, sub-cam…”
Amelia Ibarra Dec 10, 2025 ▶ 20:26 How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
Dec 10, 2025
Disclosure
Ibarra: SaaStr caps AI sub-agent batches at 800 to 1,000 contacts
“I usually keep it in batches of like, 800 to a thousand. I don't try and do more than that. I try and get that hyper-customized on who I'm targeting with each of our sub-agents.”
Amelia Ibarra Dec 10, 2025 ▶ 21:18 How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
Dec 10, 2025 neutral
Insight
Ibarra: Managing AI agent activity becomes harder than building agents
“Once you get a few agents, actually your problem becomes not having agents. Your problem is keeping up with your agents.”
Amelia Ibarra Dec 10, 2025 ▶ 18:05 How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
Mar 4, 2026 bearish
Opinion
Ibarra: Current AI agents cannot run end-to-end email marketing at scale
“These agents can't do that. I have not seen an agent successfully do email marketing at scale. The moment I find one, I'm using it that actually works. I've not found one that actually works. Like, not just writing all of these, just write email copy. They don…”
Amelia Ibarra Mar 4, 2026 ▶ 51:37 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 neutral
Insight
Ibarra: AI agents act as relentless truth-tellers with complete operational visibility
“What does the agent care? The agent's just gonna tell me the truth. The agent has all the data more than I probably look at it, right? Like I look at it a lot. But it's got all, like, it knows where I'm behind, it knows my calendar, it knows all these things”
Amelia Ibarra Mar 4, 2026 ▶ 30:58 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 neutral
Insight
Ibarra: Teams can only realistically add 1 to 1.5 agents monthly
“But I'd say in that math, you can really only add one slash one and a half agents per month max. Like, Otherwise, you're running in place because you can't really keep up with your current agents to add the new agent, so it doesn't actually, maybe it doesn't m…”
Amelia Ibarra Mar 4, 2026 ▶ 19:04 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 negative
Assertion Not checkable as stated
Ibarra: No AI agent currently exists that can manage other agents
“There is no, like, again, crazy good agent that can manage all the other agents on its own today as of February. There's, that doesn't exist, right? Like, I wish there were, I don't know if, I think there will be, but there's not one today.”
Amelia Ibarra Mar 4, 2026 ▶ 23:47 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 bearish
Disclosure
Lemkin: SaaStr would cease using AI agents if Ibarra left
“If you left for some reason, we would have to cease using our agents. There's no plan B.”
Jason Lemkin Mar 4, 2026 ▶ 24:14 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 negative
Insight
Ibarra: Continuous unvarnished feedback from AI agents can become demoralizing
“Because you can't keep up with them, sometimes I feel like it does cross a little bit of a line where I'm like, okay, dude, like, today just, like, sugarcoat it to me like you would a person. Today, I don't need the hard, like, I can't deal with hard truths ev…”
Amelia Ibarra Mar 4, 2026 ▶ 32:09 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 negative
Disclosure
Ibarra: SaaStr has fixed under 10% of SaaStr.ai security audit issues
“We haven't even fixed, I would say, even 10% of the issues that came up in the audit because it became super fragile once we started, like, futzing with the code”
Amelia Ibarra Mar 4, 2026 ▶ 33:52 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 negative
Insight
Ibarra: Managing AI agents degrades your patience for managing human teams
“I do feel like now that I've flipped and switched to managing more agents, I think I've probably become slightly worse in managing the people that are, you know, that work with SaaS or especially leading up to SaaS Radial.”
Amelia Ibarra Mar 4, 2026 ▶ 42:12 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 4, 2026 bullish
Assertion Not checkable as stated
SaaStr's Monaco AI agent booked six meetings from 64 outreaches
“We got it up and running in basically a week and a half, and you can see here, like, in its first week on, you know, it reached out to 64 people, it booked six meetings instantly, Some of those are like tier one accounts for us, which is pretty dang good.”
Amelia Ibarra Mar 4, 2026 ▶ 20:08 The Top 5 Issues Managing Multiple AI Agents in Production
Mar 18, 2026 positive
Assertion Not checkable as stated
Ibarra: SaaStr doubled CMO Summit attendees in one week via Clay lookalikes
“I happen to use Clay, and we had actually doubled the amount of CMO Summit attendees in a week just by using a lookalike.”
Amelia Ibarra Mar 18, 2026 ▶ 57:19 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026
Insight
Ibarra: Teams must read all AI SDR outputs for 30 days
“Read everything. I would say in the first 30 days and then read almost everything. Every day after that. So if you're rolling out your first AISDR agent, you are going to want to read everything. And maybe you're going to want to read everything before you hit…”
Amelia Ibarra Mar 18, 2026 ▶ 27:26 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026
Assertion Supported
Ibarra: Warming up domains and IPs for AI SDRs takes two to three weeks
“Some specifically to with an outbound agent, they can take a little bit longer, especially if it's warming up anything like specific IPs or domains or dedicated evil addresses. Sometimes that process just takes two to three weeks in and of itself.”
Amelia Ibarra Mar 18, 2026 ▶ 31:09 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 neutral
Insight
Ibarra: Inbound AI SDRs need 10,000 to 20,000 monthly website visitors
“I, if you have less than, let's say, 10 to 20,000 visitors a month, it's probably not worth it.”
Amelia Ibarra Mar 18, 2026 ▶ 51:00 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 negative
Insight
Ibarra: AI SDRs quickly finish sequences and idle without human-fed segments
“Your agents will sit idle if you don't give them new segments, new context, new people to go out to. It will finish its sequence in a couple days, and then it will sit there until you give it the next one.”
Amelia Ibarra Mar 18, 2026 ▶ 25:18 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 neutral
Assertion Not checkable as stated
Ibarra: Most prospects prefer chat or email over voice/video AI SDRs
“And what we've found for the last year is that most people still prefer to chat with an AISDR. Over chat or over email versus either phone, voice, or video.”
Amelia Ibarra Mar 18, 2026 ▶ 35:53 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 positive
Assertion Not checkable as stated
Ibarra: 99% of Inbound Prospects Are Satisfied Interacting with AI SDRs
“But for the most part, 99% of people are happy to talk to Amelia because we're busy. Like, I can't come answer your questions about tickets or Where are the hotel room block is? Or when did, when does the ticket code expire or when do prices go up and what's t…”
Amelia Ibarra Mar 18, 2026 ▶ 1:02:52 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 positive
Assertion Not checkable as stated
Ibarra: SaaStr Annual agency hours dropped over 90% via AI automation
“I was looking at the amount of hours our actual, our events production agency had done for January and February for this year for SAS Reannual that's coming up in May versus the amount that our agency had done last year in January and February for the SAS Rean…”
Amelia Ibarra Mar 18, 2026 ▶ 13:40 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 positive
Insight
Ibarra: Deploying AI SDRs requires at least one to two dedicated humans
“You need at least one, but ideally two essential humans to run all this and to deploy your AI SDR. you can't have zero people.”
Amelia Ibarra Mar 18, 2026 ▶ 23:52 10 Things to Know Before You Deploy Your First AI SDR
Mar 18, 2026 negative
Opinion
Ibarra: Buyers should distrust vendors marketing instant AI SDR deployments
“Nothing we have found is instant. So I would be wary of anything that you see is like an instant AISDR. Oh, roll it out today. I'd be wary of that for a lot of reasons.”
Amelia Ibarra Mar 18, 2026 ▶ 34:29 10 Things to Know Before You Deploy Your First AI SDR
May 6, 2026 neutral
Disclosure
Ibarra: SaaStr Downsized From 20 People by Not Backfilling Departures
“We used to be 20 people, but they all kind of left, right? So we just didn't replace them. That's the easiest thing you could do. It's just not, you know, you just replace folks versus rehire them.”
Amelia Ibarra May 6, 2026 ▶ 1:20:01 Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
Jun 16, 2026 bearish
Disclosure
Ibarra: SaaStr Will Never Hire a Dedicated RevOps Person Due to AI
“I mean, not that we've ever had like a true ref ops person. I've just kind of done it as a backfill, but now that we have 10 K and QB, why would we need, I was like, I would never hire an actual. Rev ops person to fight me on the data. There's just no need.”
Amelia Ibarra Jun 16, 2026 ▶ 45:59 Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
Jun 16, 2026 neutral
Insight
Ibarra: Hooking up AI agents exposes work humans hid or neglected
“Anytime you hook up an agent, you're gonna find things for now until, you know, you're maybe more agentic than humans like we are. You're gonna find things that the humans tried to hide or that they never did”
Amelia Ibarra Jun 16, 2026 ▶ 21:50 Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
Aug 5, 2026 neutral
Disclosure
Ibarra: Notion's automated inactivity reminder email triggered SaaStr to churn
“The reason I realized we should cancel it, I haven't used it in months now, months, right? But I did get an email that says, hey, you haven't logged in here in a while, and I go, oh, hey, I gotta cancel it.”
Amelia Ibarra Aug 5, 2026 ▶ 21:42 The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
Aug 28, 2026 positive
Insight
Ibarra: AI renewal workflows take half a day to build
“This is one of those things where in the age of AI, ah, this took me an extra, let's say, half a day with 10 K to build. Like, you gotta, sure, you might have to set up these sources the first time, but then you can output something like this for literally eve…”
Amelia Ibarra Aug 28, 2026 ▶ 27:22 Who Owns Your Data Now? Agents vs. Systems of Record on The Agents #013
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