Amelia Ibarra, discussing the State of GTM AI report and SaaStr's own rollout of AI agents, explains why widespread AI adoption is not translating into meaningful business outcomes.
“So I think we're in this right now sort of paradoxical world in November of 2025, where a lot of folks have adopted at least one sort of AI or agent, but maybe to Jason's point that he just made, a lot of them aren't seeing the impact because either they're expecting too much or they're not putting in the time.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Amelia Ibarra
Opinion
Ibarra: AI-native GTM agencies are selling snake oil
“There's no agency that already knows how to do this. There's no, maybe there's a few like ester people at orgs that you can try and steal. But outside of that, I wouldn't, you know, buy the snake oil of, oh, we're an AI native agency and we know how to do GTM …”
Amelia IbarraNov 21, 2025▶ 15:246 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
AssertionNot checkable as stated
Ibarra: Claude autonomously added unauthorized guardrails to SaaStr's contract workflows
“The agent with Fable, since it was on for so long, decided in the last week, I don't know where along the road, It would exclude some things in our Panadoc that it thought might be an NDA or a non-binding like sales contract.”
Amelia IbarraAug 5, 2026▶ 54:46The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
Disclosure
Ibarra: SaaStr AI agent Tenke holds budget and decides vendor renewals
“Literally, Tenke is going to decide for you, and if it says no, I'm going to say no. Like, for this, he has the budget. Like, he can decide if he wants to use this or not.”
Amelia IbarraJun 16, 2026▶ 58:37Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
Insight
Ibarra: Every new AI agent requires a two-week blackout period
“Even with the help we get, like, I feel like every new agent costs us at least two weeks of what I call either a blackout period and somewhat chaotic of, like, I kind of have to ignore the other agents anytime I bring on a new agent”
Amelia IbarraMar 4, 2026▶ 5:18The Top 5 Issues Managing Multiple AI Agents in Production
Insight
Ibarra: AI agents idle and waste money without daily human management
“You can't, you, it just can't afford to wait a whole week, or like you're, or you're probably just wasting, honestly, you're probably wasting your money if you don't spend the time to do it daily, because a lot of these are waiting for you to give it inputs, r…”
Amelia IbarraMar 4, 2026▶ 15:44The Top 5 Issues Managing Multiple AI Agents in Production
PredictionNot checkable as stated
Ibarra: Marketing agencies may not exist in a year
“Maybe marketing agencies won't exist in a year because of this”
Amelia IbarraMar 4, 2026▶ 41:04The Top 5 Issues Managing Multiple AI Agents in Production
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 400 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.